PSM – The ProfessionalsInside the Professional Services Market

Boodle Hatfield's marketing team is up for a prestigious Legal Business award following a standout campaign celebrating its remarkable 300-year anniversary celebrations. The firm has been nominated for Marketing Initiative of the Year and Private Client Team of the...

With economic downturns, the rise of AI, the proliferation of online meetings, and the increasing and ever-changing nature of competitors there’s a huge amount happening in the professional services sector. There is, writes The BD Ladder’s Ben Paul, a...

Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers. The marketing world is littered with examples of corporate battles being waged between rival providers, seeking market dominance...

After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than TikTok, Meta`s Threads has seen its user growth significantly slow in the past weeks. According to data from AltIndex.com,...

Totum has secured B Corp accreditation, reflecting its longstanding and continuing commitment to make a positive difference to the world. The achievement as made as the firm marked its 20th anniversary. B Corp Certification designates a business as meeting high...

HelenSquared, a legal marketing joint venture between Helen Burness and Helen Foord, is growing its team of experienced legal marketers.  Michelle Clement has recently joined the team as Marketing Manager from her role as Digital Marketing Manager at Shepherd and...

It’s a busy summer ahead for the Serle Court’s business development and marketing team, writes Shana Garioch and Charlotte Davidson. Announcements Serle Court is heading for a busy summer with many events, awards, and announcements on the way. This month alone,...

Legal Growth Geek, a new conference for mid-market law firms, descended on London’s Shoreditch on 7 June. Jennifer Budd, a marketing apprentice at Consortium More Than Marketing was there. "At this year’s Legal Growth Geek we were being urged to...

If you have an Instagram account for your law firm or are thinking about setting one up, make sure to consider some of the points on how best to use the app, writes Eileen Donaghey. I love Instagram, but it...

The Law Firm Marketing Club (LFMC), established by legal marketing expert Clare Fanner, has announced its transfer of ownership to Conscious Solutions. The LFMC was founded in 2020 to provide support, resources, and a community for law firm marketers....