Royds Withy King appoints marketing and business development specialist Mark Stubberfield

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Royds Withy King has appointed Mark Stubberfield as its new Director of Marketing and Business Development. Mark joins from DAC Beachcroft, where he was head of sector business development for the international law firm. His focus will be on helping Royds...

Purpose and performance in professional services

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The Professionals discusses purpose and performance in professional services firms with David Stead, Chief Strategy Officer at Maanch. What does Maanch do and what is your role? Maanch is a UK-based B Corp developing technology to measure, monitor and report on...

Ashurst appoints Chief Business Development Officer

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Global law firm Ashurst has today (29 March) announced the appointment of Laura Nicholls as Chief Business Development Officer, based in London. Laura has over 20 years' experience of strategic business development, gained in regional and global roles across Australia,...

Content is king, but media relations rules the roost

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Content marketing has been one of the cornerstones of professional services marketing for decades. Sharing knowledge and providing insight has been the way law and accountancy firms look to capture client attention. The Covid pandemic has seen content explode into...

Christine Baltas: Working from home – one year on

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Christine Baltas started a new role as international market lead for real estate at Eversheds Sutherland just the UK entered its first lockdown in March 2020. She shares her love for the office. Truth be told, I held off sharing...

Pinsent Masons Tops Law Firm Brand Index 2021

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Senior in-house counsel have ranked multinational law firm Pinsent Masons their most favoured legal brand in the UK. The Thomson Reuters UK Law Firm Brand Index is a global legal market study based on the views of over 400 senior...

Keep thought leadership agile, says Howard Kennedy

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Law firm Howard Kennedy has launched a new thought leadership campaign that explores business agility. It is a campaign that has had to flex too, says Rachel Orrett, Head of Marketing & Communications at Howard Kennedy and Andrew Walker at...

Build back better, says Bates Wells’ Nick Misquitta

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March 2021 is B Corp month where the global community of over 4,000 registered B Corporations celebrates what it means to be a ‘better business’. Nick Misquitta, Senior BDM Manager at Bates Wells, the UK’s first B Corp law firm,...

Client Development – Face-to-face with Dominic Ayres, Eversheds Sutherland

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The client development role in professional services firms is critical, particularly when a firm and its clients operate across multiple jurisdictions. it is a varied role touching on all aspects of marketing and business development whilst always being at...

Content marketing – Face-to-face with Matthew Magee, Pinsent Masons

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Content marketing has been one of the cornerstones of professional services marketing for decades. The Covid pandemic and the resulting absence of in-person events has seen content explode into client inboxes leaving many firms looking to adopt a more...

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Book Launch: How to Get Your Client’s Attention in Professional Services

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In today's competitive professional services market, capturing and maintaining client attention has become increasingly challenging. To address this, The BD Ladder has released a thought-provoking eBook How to Get Your Client’s Attention, featuring insights from global experts. This eBook...