PSM – The ProfessionalsInside the Professional Services Market

Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing executive to marketing director, how to successfully make that transition, and what the future of legal marketing...

Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director of Business Development, Marketing & Communications at CMS Cameron McKenna Nabarro Olswang LLP (CMS UK), he will...

In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to know what they look for in a good story, how best to pitch stories, and how PR...

Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients decide who to engage. CEO Clare Fanner shares its findings. Before asking how clients like to interact with...

Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The ‘brand’ part should be done before the ‘ing’ part is even considered, otherwise everyone will be disappointed...

The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future and is designed to help businesses, charities and individuals navigate the next 18 months. The Professionals speaks...

At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience bristle. My neighbour’s knuckles turned white, and a few people crossed their legs. A raw nerve indeed. There’s...

Recruitment consultancy Totum Partners has launched a Rising Star Award to celebrate the next generation of talented marketing and business development professionals.  In addition to raising their profile and enhancing their reputation, the winner will also receive £500 of vouchers...

Law firm advertising has had a chequered past. it is often instantly forgettable or overly critiqued. But not now. Langleys Solicitors has launched a bold new advertising campaign. The firm's Director of Marketing and BD Lee Grunnell shares with...

Withers is an international law firm headquartered in London, with offices in the United States, Europe, Asia, and the Caribbean. Since 1896 it has been trusted advisors to successful people and businesses with complex legal needs, in good times...