What clients really think about law firms is not always recorded...
The traditional way for legal firms to discover and measure what their clients think about them is through client feedback programmes, but, writes Paul Roberts of MyCustomerLens, they can be unreliable and limited in their scope, which may help...
Friday Moves
Today we introduce a new column in The Professionals – Friday Moves – where we celebrate promotions and new roles. If you have started a new job, a new role or have been promoted, get in touch and tell...
Insight-powered sales aims to bridge the thought leadership revenue chasm
FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment.
Thought leadership has proven to be pivotal in key B2B sectors...
Book launch: The impact of AI on business development and marketing...
AI is certainly not a new phenomenon, and many firms and individuals within professional services firms are experimenting and even using it to save time. However, for many firms, its full potential to deliver and enhance their business development...
UK law firm Hugh James reveals fresh new look
Hugh James, a leading UK full-service law firm, has revealed its new brand identity to reflect the ambitious growth of the thriving firm.
The fresh new brand captures the firm's unique position fighting for the things that matter to...
Bellevue Law celebrates 10-year anniversary by publishing its first-ever Impact Report
Bellevue Law has published its first-ever Impact Report as it celebrates turning 10.
It has been a busy period for the boutique law firm which joined the B Corp community earlier this month: the accreditation recognising the firm’s deep and...
Why do we love to hate the press release?
It’s promotion season for most professional services firms and with it the deluge of press releases that all echo the same – ‘delighted to announce’, sometimes ‘thrilled’ and almost certainly ‘joining the whole firm to congratulate’.
It highlights the love-hate...
How law firm brands attract top early talent
A new report on the top 50 UK law firms provides useful insights to marketing and early careers teams aiming to get the most from their brand personality online, explains Grahame Jones at Soukias Jones.
Pushing brand identity and using...
Kreston Reeves publishes B Corp™ and ESG impact reports
Accountants, business and wealth advisers Kreston Reeves has today published its B Corp™ and environment, social and governance (ESG) impact reports. Their publication is coordinated to mark the firm’s first anniversary of achieving B Corp™ certification.
During the past 12...
MyCustomerLens shortlisted for Best Technology Product in legal awards
A company that uses artificial intelligence to provide businesses with real-time client feedback insights, has been nominated for a prestigious award for its work with some of the UK’s biggest legal firms.
Glasgow-based MyCustomerLens – which works with legal and other professional...
Related articles
Inefficient Processes Hampering Recruitment in a Candidate-Short Market, Study Finds
When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...
