PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast Politics has never been more interesting or precarious. In a week where the US president damned the BBC and frenzied speculation around what will undoubtedly be a challenging Autumn Budget, all ramped up by increasingly loud...

Guest article: Donata Caira, ELE Legal directory season always feels comfortably far away. Until suddenly it’s not. Good submissions don’t just happen, they’re planned, refined, and delivered on time. When Legal 500 runs a ‘Meet the editors’ session, it’s one of...

Guest article: Joanna Gaudoin, ClientWise In many law firms, business development isn't coordinated. A handful of individuals may be naturally strong at building relationships and generating work, but they often operate on their own rather than as part of a...

Guest article: Matt Baldwin, Coast Professional services firms have been quick to embrace thought leadership, and with great effect.  It is a terrific way for a firm to put a stake in the ground on an issue, show original thinking, strengthen...

Guest article: Bernard Savage, Size 10½ Boots When I first started helping lawyers, accountants and advisers grow their practices, LinkedIn was little more than a digital CV. Fast forward to 2025 and it’s become the most powerful business development...

Gues article: Matt Baldwin, Coast Communications Is your firm or practice a ‘best kept secret’? This is not a badge of honour – it is a serious business problem. Clients can't buy from you if they don't know you exist. At any...

Guest article: Samantha Roberts, The Results Consultancy For many professional services firms, lateral partner recruitment has become a central element of growth strategy. The rationale is clear: attract high-performing individuals with established networks and you can accelerate market share, revenue...

Marketing a law firm is notoriously hard work. Partner-led structures, risk-averse cultures, and time-poor fee earners make it a sector where glossy “big ideas” and off-the-shelf campaigns rarely survive contact with reality. That’s why …Gasp!, the independent marketing agency...

UK law firms have continued to scale up responsible business activity in the past year, topping an annual index that sees them continue to outperform US counterparts. While scores for the UK top 100 were up 12% on 2024, the...

Marketing and directory consultants Kidd Aitken has appointed Sadie Baron as a non-executive directorto help drive innovation, operational excellence and long-term growth. Sadie has held senior chief marketing officer roles for several high profile law firms including Reed Smith, TLT...