Brand Power in PE: Beyond the Numbers

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Guest article: Lynda Dupont-Blackshaw Those immersed in professional services can’t have failed to notice that the trickle of private equity investment has become a flood. UK law firms alone have attracted over £1.18 billion since 2019, with a record £534...

Man Bites Dog appoints Non-Executive Director

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Soon to celebrate its 21st anniversary, global B2B business and marketing consultancy Man Bites Dog has expanded its leadership team. Michael Marks joins the advisory board as a Non-Executive Director, bringing a wealth of strategic expertise that will help drive the consultancy through its next...

Foot Anstey appoints first Chief Client Officer as it sharpens growth...

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National law firm Foot Anstey has appointed Stephen Arnold as its first Chief Client Officer (CCO), strengthening the firm’s senior leadership team and reinforcing its focus on client-centred growth and strategic clarity. Stephen Arnold joins Foot Anstey at a pivotal...

We’re sorry

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Guest article: Matt Baldwin, Coast There were several media stories that caught our eyes over the last two weeks that all included apologies. Some were genuine, others the ‘we’re sorry we got caught’ type of apology, and several stories that lacked...

Legal 500 Acquires Mondaq

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Legal 500, the leading global legal benchmarking platform, has today announced its acquisition of Mondaq, the knowledge-sharing platform renowned for its expert intelligence on legal, regulatory, tax, and financial matters. This acquisition brings together Legal 500's data-driven research capabilities with...

GEO: Why Law Firms Can’t Afford to Ignore the Next Frontier...

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Guest article: Alastair Banks and Joe Caley, Optix Solutions For more than two decades, law firms have been told the same story: optimise your website for Google, climb the rankings, and you’ll win new business. Search Engine Optimisation (SEO) became...

AI will only ever be as distinctive as the brand strategy...

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Guest article: Jim Walton, Ascend Studio AI has moved from novelty to necessity in professional services. Law firms are generating thought leadership in seconds. Accountancy practices are automating insights from complex data. Management consultancies are producing reams of content to...

Kidd Aitken launches in Shanghai

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Kidd Aitken Legal Marketing, the directories consultancy, has launched Kidd Aitken Asia - a dedicated team supporting law firms based in Asia-Pacific. Kidd Aitken Asia will operate out of a new Shanghai office led by Dennis Li, former Head...

Forget SEO – media relations is the new AI superpower

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Guest article: Matt Baldwin, Coast AI is rapidly reshaping the way people find information – and traditional SEO is going with it. In its place a raft of bewildering acronyms has emerged – GEO, AIEO, LLMO – with the SEO crowd...

Cyber Essentials Plus for ELE

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Leading legal directories consultancy and copywriting agency ELE has achieved Cyber Essentials Plus certification, setting a new standard for security in legal directories consultancy Cyber Essentials Plus is the highest level of the UK government-backed Cyber Essentials scheme. As the...

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Right person, right ask

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Guest article: Matt Baldwin, Coast Communications There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders. It’s a crude way to describe those that win work, those that keep clients delighted...

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