Regulated doesn’t mean invisible. Too many top lawyers stay silent online – missing out on clients and credibility. Hannah Perryman explains how skilled solicitors can find their voice, be seen and stay compliant.
Here’s a hard truth: your expertise won’t speak for itself if no one knows you exist. In a profession that values discretion and regulation, many brilliant lawyers are keeping quiet online – and it’s costing them. Big time.
Your peers with half your skill but twice your digital presence are bagging the clients, press opportunities, and panel seats that should be yours. Because in 2025, digital presence isn’t optional. It’s influence. And influence gets hired.
So why are so many lawyers still invisible online?
Missed Opportunities: Silence Isn’t a Strategy
Let’s start with LinkedIn – the boardroom of the internet. It’s where lawyers, journalists, founders and peers go looking for insight and authority. Yet many senior lawyers barely have a profile picture, let alone a regular posting cadence. That’s not humility, it’s a missed opportunity.
Then there’s reviews. Yes, testimonials can be tricky in regulated sectors, but they are allowed – and incredibly powerful. Whether on LinkedIn, your firm’s site, or platforms like ReviewSolicitors, social proof is still proof.
And finally, thought leadership. Contributing to trade press, niche blogs or even your firm’s newsletter isn’t about ego – it’s about building trust at scale. Share a case trend, comment on a new ruling, simplify legislation for a business audience. Become known for something, not just someone.
Regulation or Muzzle: Navigating Compliance Without Going Silent
We get it – regulation feels like a minefield. But it’s a manageable one. The SRA (and other bodies) aren’t banning lawyers from speaking; they’re asking for accuracy, honesty and transparency.
Start with LinkedIn. Posting insight isn’t advertising – it’s educating. Stay away from guarantees, focus on analysis, and avoid disclosing client matters without permission. Boom – you’re compliant.
Firms should provide media and social guidelines that empower, not paralyse. Marketing and compliance teams need to collaborate for this to happen. And if your internal policies haven’t been updated since 2017, it’s time.
Personal Branding: Your Name is Your Biggest Asset
In a world drowning in sameness, your personal brand is your differentiator. No, it’s not about becoming a legal influencer or filming TikToks in court robes. It’s about clarity and consistency.
Who are you when you’re not reciting clauses? What industries do you understand deeply? What kind of clients do you want to attract? Start there. Build a profile that reflects your niche, your expertise and your personality. A strong personal brand doesn’t compete with your firm – it elevates it.
This isn’t about ego. It’s about career resilience. A portable, digital reputation stays with you no matter where you go. That’s power.
In a digital-first world, being invisible online means being overlooked – no matter how good you are. It’s time to stop hiding in plain sight. Craft your personal brand and make LinkedIn your top visited app in 2025.
Hannah Perryman is a Senior Account Manager at Consortium – more than marketing, a boutique marketing agency that specialise in the professional services sector. Hannah has over 16 years’ experience working in regulated industries such as legal, financial and accounting.