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BD Heroes

Conquering unwieldy client relationship programs

Matt Baldwin - 0
When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead to a perception that the program is ineffective, writes Siew Fong. By adopting a proactive...
Digital Heroes

How to get ahead of Microsoft’s 345 million other AI users

Matt Baldwin - 0
Microsoft is on the brink of providing 345 million people with Generative AI tools that will forever change the way we work and interact with information. It may be as impactful as search, social media and, perhaps,...
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The Innovators

Professional Services branding: What’s your type?

Matt Baldwin - 0
Typography plays an important role in designing a professional services logo. It helps convey a brand’s identity, values, and message effectively. Here are some key reasons why typography is crucial in logo design for professional services:
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Brand Ambassadors

Personal or corporate brand – a question of balance

Matt Baldwin - 0
Professional services firms need to balance the personal brand of its star talent with the corporate brand, writes Matthew Rowe, Head of Marketing at Rickard Luckin. Professional services marketers were traditionally employed to market...
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Time to celebrate the ‘invisible thread that ties everything together’

Brand Ambassadors Matt Baldwin - 0
Professional services firms need to attract the best marketing and business development talent possible. And one way to do that is to...
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Community and clients – Paris Smith

Comms Heroes Matt Baldwin - 0
South coast law firm Paris Smith has been shortlisted in the annual Law Society Excellence Awards for its COVID hub that puts...
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