Oxford based law firm White & Black has unveiled a comprehensive rebrand reflecting a strategic evolution in the firm’s focus and coinciding with a period of significant growth and development.
This new visual identity underscores the firm’s distinctive approach to providing legal services. Building on its established background as technology sector specialists, the firm’s refined offering is centred on providing business leaders with the strategic advice necessary to drive growth, manage risks, and maximise value in today’s dynamic business environment.
White & Black will offer a comprehensive ‘wrap around’ service to clients spanning legal, commercial, strategic and communication needs. This approach leverages a cultivated network of trusted professionals, functioning as White & Black’s wider team across various legal practice areas, international jurisdictions and other professional services.
Victoria Wright, CEO of White & Black told The Professionals: “This isn’t just a change in visual identity; the change reflects an evolution in our strategic focus and an exciting time for us as we grow and develop our business.
“As part of our rebrand, we’ve spoken to our clients and our people to understand how we can adapt to meet the needs of modern businesses. We want to provide a service with a genuine difference – one that takes ownership of our clients’ problems, embraces their constantly changing needs, and is transparent and open.
“We believe our new visual identity embodies White & Black – approachable, professional, and focused on driving tangible business outcomes.”