Azets, the international advisory, outsourcing and compliance Group, has appointed Paula Darvell as Group Chief Marketing Officer.
Paula is an experienced marketer with a career spanning more than 30 years in senior leadership roles with global technology and Software-as-a-Service (SaaS) companies including Unisys, IBM, Apptio and Snow Software.
She has delivered strategic, multi-channel marketing, brand and demand-generation programs as the leader of world class and geographically dispersed marketing teams, driving client engagement and profitable growth.
Paula will lead the Azets’ global marketing function and play a key role delivering its ambitious five-year Pathway strategy, accelerating its transformation into a £1bn turnover Group and deepening its presence in new and existing markets across Europe.
Azets was launched seven years ago in response to the digitalisation of financial compliance processes for ambitious businesses and their owners. It is backed by leading private equity investors PAI and Hg.
The Group has grown to become one of the largest tech-enabled providers of professional advisory, financial and accounting services globally, delivering accounting, tax, payroll, audit and advisory services to more than 100,000 clients, operating in the UK, Ireland, Norway, Finland, Sweden, Denmark, Romania and Estonia.
Paula will sit on Azets’ Group Executive Committee, reporting directly to Group Chief Executive Officer (CEO) Chris Horne.
Paula Darvell, newly appointed Azets Group CMO, told The Professionals: “I’m thrilled at the opportunity to lead Azets’ global marketing function and collaborate with leadership teams and international colleagues, to help the Group continue its successful growth strategy. As a purpose-driven leader, I immediately felt a strong connection with Azets’ mission: to improve the lives of our colleagues, clients and communities, in a sustainable way.
“Azets has scaled at pace since it was formed seven years ago and my focus will be on strengthening the Group’s market leadership, expanding client engagement, and establishing our value proposition as the advisor, employer, and acquiror of choice for businesses in new and existing markets across Northern Europe and beyond.”
Chris Horne, Azets Group CEO, said: “Paula brings considerable executive level experience to Azets and we are delighted to have her join our Group Executive Committee. Paula adds a wealth of marketing and technology expertise, and will be great addition in achieving our ambition and strategic growth targets through performance- led and data-driven marketing.”