The business development landscape in professional services firms has changed dramatically over the past 12 months. BD and marketing teams have had to revisit marketing plans and radically rethink activity. And for many firms that has meant a real back-to-basics approach.
In this interview, Matt Skipper, a senior business development manager at Mills & Reeves shares how the Covid pandemic has shaped BD activity at Mills & Reeves and the impact this has had on the BD team
Matt also discusses what business development looks like from a client perspective and how business development activity will look in a post-Covid world.