Guest article: Matt Baldwin, Coast
There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other.
Journalists know this, and every pitch that lands in their inbox is...
Guest article: Matt Baldwin, Coast
Press releases are the staple for PR and communications teams.
New appointments – press release. Deals – press release. Mergers or investment – press release. Comment on topical story – yup, you’ve guessed it.
Rarely will a...
Guest article: Matt Baldwin, Coast Communications
Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations.
There is kudos in the large event. The more people in...
