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Four trends professional services marketers will need to address in 2026

Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO at Crowe and now a senior strategic leader advising some...

Part 2: What’s in store for professional services marketers in 2026

The Professionals is a big fan of the army of consultants that work with professional services firms. They are the unsung heroes of the marketing and business development world. They challenge firms to go further, faster and to think differently....

What’s in store for professional services marketers in 2026

Professional services marketers have made huge contributions to their firms in 2025, and have never been more important to the success of today’s law, accounting and consulting firms. AI has perhaps been the hottest of hot themes for 2025, and...

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