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The Heroes

LegalTechTalk 2025: Navigating the legal technology maze

With 4,000 attendees and 300+ speakers, Legal Tech Talk hit London on 26 and 27 June. Graham Archbold was there. At one estimate, there are currently 505 Gen AI solutions vying for the attention of buyers and sellers of legal....

New book sets out a practical guide to client feedback in professional services

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...

Navigating long sales cycles and complex buyer journeys in digital marketing

Selling into professional services isn’t like flogging t-shirts. The buyer isn’t driven by impulse, and there’s no “add to basket” moment. Instead, you’re working across layered decision-making units, opaque procurement processes, and long timelines where trust matters more than...

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