Guest article: Matt Baldwin, Coast
Every marketing, BD and comms team has been there.
A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.
The marketing, BD...
Guest article: Matt Baldwin, Coast
Managing partners hold the most powerful role in professional services firms yet are often the least visible.
Their task is unenviable. They are elected by peers to lead on strategy, masters of compromise and brokers of...
Guest article: Matt Baldwin, Coast
Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an article. Tweaks to capital allowances or R&D – well, you...
