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The Consultants

How law firm brands attract top early talent

A new report on the top 50 law firms provides valuable insights for marketing and early careers teams aiming to get the most from their brand personality, explains Grahame Jones at Soukias Jones. Pushing the firm’s brand identity and using...

The importance of strategic marketing planning

Marketing strategy is your roadmap, says Paul Rees. Don't start your marketing journey without first having a clear strategy. When I speak with professional services firms there seems to be some common challenges around what approach to take to effectively...

In-house and agency: Getting the most out of working together

In-house teams often need extra resource through the support of an agency or consultant. Providing a clear understanding of the requirement and your brand will help ensure the relationship gets off to a good start and leads to the...

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