The client development role in professional services firms is critical, particularly when a firm and its clients operate across multiple jurisdictions. it is a varied role touching on all aspects of marketing and business development whilst always being at the heart of a client’s relationship with its adviser.
Dominic Ayres is a Senior Client Development Manager in the Industrials team at Eversheds Sutherland. In this interview, Dominic shares his thoughts on how the role of client development is changing the lasting impact of the Covid pandemic.
This interview explores why it is important to have a client development programme, how firms identify the right clients to focus on, where the client development manager sits in this process, the role the client development manager plays in policing what key clients see and attend, and the role the client development manager plays internally in aligning service lines that may help key clients?