Higgs LLP, a leading Midlands law firm known for its commitment to exceptional client service and legal expertise, has announced the launch of its new brand: “People Driven. Legal Excellence.”
The new brand reflects the firm’s commitment to prioritising people while delivering exceptional legal solutions.
At the heart of the new brand are the firm’s CLEAR values – Care, Legacy, Excellence, Authenticity and Relationships – which embody Higgs LLP’s approach to its people, clients, business partners and the community.
“We are proud to launch our new brand, which underpins our firm’s commitment to putting people first in everything we do,” said Michelle Hughes, Head of Digital Marketing at Higgs LLP.
“Our CLEAR values are the foundation of our culture and are the guiding principles for everything we do, providing the highest quality legal services while building lasting relationships with our clients, employees, and community.”
The development of the new brand was a collaborative effort involving input from Higgs LLP’s people and external partners. Through extensive research and feedback, the firm was able to gain insights into what truly matters, shaping a brand that resonates with everyone. This collective effort, combined with the brand expertise from Happy Giraffe Group, has resulted in a brand that genuinely represents the firm.
“Our brand reflects our collective values and aspirations”, added Managing Partner, Nick Taylor. “By working closely with our stakeholders, we have captured who we are as a firm and what we stand for with ‘People Driven. Legal Excellence.’ We know we are perfectly positioned to embark on a new chapter of growth and innovation.”
