A new report on the top 50 law firms provides valuable insights for marketing and early careers teams aiming to get the most from their brand personality, explains Grahame Jones at Soukias Jones.
Pushing the firm’s brand identity and using short-video content are two of the takeaways for how firms can up the stakes when it comes to using online branding to attract top early talent, according to the brand consultancy Soukias Jones’s new survey of the top 50 UK law firms.
Soukias Jones found that when firms combined a creative approach to expressing their brand personalities via websites and social media, the results were compelling. Top performers included Addeshaw Goddard, Dentons, Hogan Lovells and Walker Morris.
Its report, Projecting brand personality to Gen Z, provides useful insights to all marketing, graduate and early careers teams aiming to get the most from their firm’s brand personality online not just in the legal and professional sectors, but all sectors where there the pressure to attract talent is relentless and highly competitive.
A copy of the Soukias Jones is available here.