Mondaq, a global leader in AI-enabled content marketing, data, and analytics solutions for professional services firms, and LexisNexis InterAction, a premier client relationship management (CRM) software platform for law firms, are excited to announce a new data integration partnership.
This strategic collaboration allows Mondaq to seamlessly integrate its extensive readership data into the InterAction platform. Mondaq provides real-time visibility into the topics that matter most to law firms’ clients and prospects and via this partnership Mondaq and InterAction’s joint law firm clients will have access to their Mondaq readership data, directly from their InterAction interface.
This unique dataset integration delivers timely, actionable client and prospect business development insights directly to fee earners and Marketing & Business Development teams, helping to identify, prioritize and automate new business development opportunities while supporting strategic planning.
Richard Anderson, Chief Product Officer at Mondaq, said, “The partnership between Mondaq and InterAction provides enhanced value to our joint clients, helping to further drive their business development success”.