PSM – The ProfessionalsInside the Professional Services Market

Guest article: Matt Baldwin, Coast Communications How do you measure PR activity? It’s an age-old question that has bugged the PR industry for as long as anyone can remember. Because it is challenging, many PRs adopt vanity metrics that are tied to...

Legal marketing and technology agency 14OhFour has announced the launch of Lumina, an AI-powered tool designed to help law firm events, marketing and business development teams create compelling event content in seconds. Law firms invest a significant amount of time...

Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity. In this interview, The Professionals meets Leonard, an AI marketing assistant developed by Legal Engine. Unlike other AI tools, Leonard...

Guest article: Mary Cloonan, Marketing Clever When someone hears your name and goes looking, your profile should reflect the trust you have just been given. What they find should build confidence, not raise questions, because we don’t know about the...

Guest article: Ann-Marie Goodbody, Goodbody Wellness Co. It’s September already. Diaries are filling, inboxes overflowing and the new season vigour of Autumn is colliding with client events, conferences, budgets and year-end targets, all on top of business as usual. What begins...

Guest article: Matt Baldwin, Coast Professional services firms are prolific creators of content. It has been the bedrock of marketing and business development activity for decades. Content hubs offer a wide range of thought leadership, technical updates, white papers, blogs, press...

More professional and financial services firms are moving away from traditional 'pay-per-project' design support in favour of subscription-based services, as pressures mount for speed, consistency, and cost predictability. The subscription model, long used in software and IT services, is gaining...

Guest article: Leonora Walters Professional services firms are knowledge-based industries and known for sharing their insights through technical updates, blogs, white papers and, increasingly, thought leadership reports. Here, Leonora Walters, the former personal finance editor at Investors Chronicle, outlines seven compelling...

It’s Friday and time to celebrate your achievements. Congratulations to those who have started this week with a promotion and a new job. You are The Professionals. Indian law firm Khaitan & Co has appointed Avantika Ghildyal its Director –...

Guest article: Anna Lake, Client Talk: Does your ‘out of office’ leave clients in the cold? By the time you’re reading this article, you’ll either be breathing a sigh of relief at the return of the term-time routine or gearing...