The fame game
Gues article: Matt Baldwin, Coast Communications
Is your firm or practice a ‘best kept secret’?
This is not a badge of honour – it is a serious business problem. Clients can't buy from you if they don't know you exist.
At any...
Helping lateral hires succeed: The crucial role of marketing and BD
Guest article: Samantha Roberts, The Results Consultancy
For many professional services firms, lateral partner recruitment has become a central element of growth strategy. The rationale is clear: attract high-performing individuals with established networks and you can accelerate market share, revenue...
Marketing Agency …Gasp! launches ‘no-nonsense’ guide to help professional services firms...
Marketing a law firm is notoriously hard work. Partner-led structures, risk-averse cultures, and time-poor fee earners make it a sector where glossy “big ideas” and off-the-shelf campaigns rarely survive contact with reality. That’s why …Gasp!, the independent marketing agency...
UK firms top responsible business index as US firms regress
UK law firms have continued to scale up responsible business activity in the past year, topping an annual index that sees them continue to outperform US counterparts.
While scores for the UK top 100 were up 12% on 2024, the...
Kidd Aitken welcomes Sadie Baron as a Non-Executive Director
Marketing and directory consultants Kidd Aitken has appointed Sadie Baron as a non-executive directorto help drive innovation, operational excellence and long-term growth.
Sadie has held senior chief marketing officer roles for several high profile law firms including Reed Smith, TLT...
Clare Quinn-Waters joins Edwin Coe as Chief Growth Officer
Edwin Coe has announced the appointment of Clare Quinn-Waters in the newly created role of Chief Growth Officer. Clare joins the firm’s Management team and will be instrumental in driving strategic growth initiatives across the practice.
Clare brings a wealth...
Budget Rockstars
Guest article: Matt Baldwin, Coast
Wednesday 26 November 2025.
It’s a date that is driving speculation, commentary, predictions and, at least if you read the Express, Mail or Telegraph, the end of civilisation as we know it.
Even left-leaning media outlets are warning of dire consequences,...
PM Forum joins forces with leading property networking group
Practice Management International (PMI) – the holding company of the world’s largest and fastest-growing community of professional services marketers PM Forum - has acquired Profile Property Marketing Network, the leading networking group for UK property PR, marketing and business...
Quick and dirty – a new approach for sustainable thought leadership
Guest article: Matt Baldwin, Coast Communications
Quick and dirty is not generally a good thing. On a construction site or renovating a home, quick and dirty would rightly raise concerns, so too a trip to the dentist. Clients might want...
Don’t retire – re-boot
Guest article: Andrew Pincott
In 2021, Andrew Pincott ‘retired’ from his role as Director of Business Development and Marketing at the leading accountancy firm Kreston Reeves. Here, he talks to David Eaton-Jones and Jeremy Ford in preparing for retirement –...