PSM – The ProfessionalsInside the Professional Services Market

Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms. Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...

It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week. You are The Professionals. Gareth Willmer has been appointed Head of Marketing at PEM, the full-service firm...

Ethical integrity and social responsibility are no longer buzzwords - they’re the cornerstones defining businesses. As such, law firms and chambers increasingly need to be more purpose-driven when it comes to environmental, social, and governance factors, writes Donata Caira at...

When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...

It’s time for professional services firms to adopt deliverable-based pricing, says Tracey Shirtcliff. Pricing is an integral part of any business – but it’s complicated. That’s why most B2C companies place such emphasis on it, making pricing a pivotal part...

It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week or so. You are The Professionals. Rebecca Ryan has joined Travers Smith as its Head of...

Law firms are spending a significant chunk of their marketing budgets on social media, but do not really understand how to make it work and so are seeing little return on investment, new research shows. The average firm spends around...

HW Fisher, part of Sumer Group, a top 15 accountancy practice, has appointed two new Directors to support the firm’s continued growth.  As part of the firm’s latest round of promotions, Louise Hughes is appointed Marketing Director for HW Fisher...

Award-winning top 10 London accountancy firm haysmacintyre has unveiled a new name and new brand. A nod to how the firm’s clients and people refer to it, the firm will be called HaysMac with a modern identity emphasising its...

If the customer is always right, then it’s crucial to keep them happy. Andy Cullwick, director of marketing at First4Lawyers, explains how. In today’s age of social media where a company’s reputation can be trashed in a matter of minutes, it’s never...