PSM – The ProfessionalsInside the Professional Services Market

Guest article: Richard Silbermann, Brand Remedy When international businesses look for design partners, they face a crowded marketplace. From Silicon Valley's tech-forward studios to Scandinavia's minimalist masters, options abound. Yet UK design continues to punch above its weight on the...

Guest article: Matt Baldwin, Coast As we start 2026, the communications environment for professional services firms is more complex, politicised and commercially significant than ever before. We have gazed into the PR crystal ball and explore three trends that emerged...

In our final round of predictions for the professional services marketing community, we turn to a wider group of marketing consultants, many of whom work in and outside of the professional services bubble. We have thoroughly enjoyed gazing into the...

Industry Partners has been shortlisted for eight awards at the Transform Awards Europe, with judges recognising the quality and impact of its brand work across three major client programmes. In a challenging economic climate, the shortlisted projects reflect how organisations are using...

Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO at Crowe and now a senior strategic leader advising some...

The Professionals is a big fan of the army of consultants that work with professional services firms. They are the unsung heroes of the marketing and business development world. They challenge firms to go further, faster and to think differently....

Professional services marketers have made huge contributions to their firms in 2025, and have never been more important to the success of today’s law, accounting and consulting firms. AI has perhaps been the hottest of hot themes for 2025, and...

Guest article: Andrew White The world of client seminars is changing. I’m not referring to the well-recognised shift from face-to-face to virtual seminars. What I’m thinking of is the steady emergence of one-to-one seminars, where a law firm delivers an...

Guest article: Matt Baldwin, Coast Last week, the creative mastermind at Jaguar Land Rover, Gerry McGovern, was given the shove. It was a crashing end to what has been a stellar career.  The writing might have been on the wall when...

Guest article: Richard Silbermann, Brand Remedy A rebrand is more than just a new logo; it’s a carefully considered declaration of who your professional services firm is today and where it’s headed tomorrow. Whether you’re entering a new market, merging...