PSM – The ProfessionalsInside the Professional Services Market

Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how to use it well and authentically alongside emotional intelligence (EI). The...

Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems - at least according to our very unscientific poll of a few client listening specialists – not often, if...

Visualising values. My pet hate, claims Grahame Jones. Open almost any Top 50 UK law firm website and you’ll see values lined up proudly — clichés presented like trophies or compliance checklists. The issue isn’t that the words are wrong. It’s...

Devonshires appointed Nicholas Barrows its first Chief Marketing Officer. Nicholas, who previously worked at Devonshires from 2006 to 2008, is rejoining the firm after an 18-year spell with Trowers & Hamlins – most recently as its Director of Marketing. He...

As part of its mission to change the way people see lawyers, Whitehead Monckton, one of Kent’s largest law firms, launches its revamped legal podcast, HeadNotes. Each episode will break down the latest developments in law, from business challenges to...

Guest article: Matt Baldwin, Coast There is a challenge facing PR and comms teams in professional services firms.  Some practice areas always seem to be the media’s best friends, and some are, well, just difficult. We all know that employment, tax, intellectual property, real...

ThoughtLeaders4 (TL4) and ABC Chambers Solutions (ABC) have launched a legal recruitment joint venture, ABC Legal Talent. The move brings together a leading legal content and events company and specialist recruiters to the Bar staffed by highly experienced ex-clerks, with...

What can the 1980s sci-fi classic Terminator tell us about marketing and business development? Guest article: Jack Osbon, Wallace LLP In a world where business development has stopped functioning, stalled, or perhaps even started, it can be difficult to win trust,...

Guest article: Matt Baldwin, Coast Every marketing, BD and comms team has been there. A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.  The marketing, BD...

Guest article: Matt Baldwin, Coast Managing partners hold the most powerful role in professional services firms yet are often the least visible. Their task is unenviable. They are elected by peers to lead on strategy, masters of compromise and brokers of...