PSM – The ProfessionalsInside the Professional Services Market

With 4,000 attendees and 300+ speakers, Legal Tech Talk hit London on 26 and 27 June. Graham Archbold was there. At one estimate, there are currently 505 Gen AI solutions vying for the attention of buyers and sellers of legal....

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...

Selling into professional services isn’t like flogging t-shirts. The buyer isn’t driven by impulse, and there’s no “add to basket” moment. Instead, you’re working across layered decision-making units, opaque procurement processes, and long timelines where trust matters more than...

Ellisons has announced the appointment of Sarah Humphryes as Business Development Manager, marking the latest strategic investment in the firm’s growing marketing and business development capability. Sarah previously led the Marketing Team at Birkett Long, where she oversaw firmwide communications, PR,...

Too many professional services firms are making a critical mistake. When uncertainty hits, they double down on data analysis – gravitating towards what feels concrete and measurable. I get it. But here's the problem: data only tells us where we've...

HLB has announced a new dedicated member experience (MX) function, designed to build and enhance its MX capability across the global network of independent professional services firms. The strategic initiative aims to lead and enhance the membership experience, promoting...

Let’s face it: marketing in the legal world isn’t exactly a walk in the park. Between regulatory compliance, sceptical lawyers and niche clientele, it can feel like you're constantly pitching uphill. But no matter how uphill it gets, there’s...

Lawyers who do not refer clients to colleagues for fear of appearing pushy are costing their firms millions in lost revenue, a new study has found.  Cross-selling is the biggest missed opportunity to boost profits, according to three-quarters of senior...

Following the recent announcement of White & Black's rebrand, Sam Ridgway, the firm's Head of Marketing and CSR delves deeper into the motivations and strategic thinking behind the firm's evolved identity. White & Black has always recognised that legal challenges...

International brand consultancy Industry has partnered with Omny to deliver a comprehensive rebrand that unites multiple specialist services (HR, legal, benefits, and health & safety) under one cohesive, people-first identity. Omny was formed by bringing together a group of expert-led businesses, each with a...