PSM – The ProfessionalsInside the Professional Services Market

A strong reputation distinguishes the standard from the exceptional, the forgotten from the memorable and the transactional from the trusted advisor, says Josh Tilley, Brand Strategy Director, Initials CX A compelling brand separates you from a sea of sameness by...

ELE, one of the UK’s leading directories and content agencies for the legal sector, has announced the appointment of Danielle Judge as Project & Operations Manager. Known for delivering market-leading copywriting services, with a focus on legal directory submissions...

How can professional services providers build trust amongst clients through reviews? We asked Alicia Skubick, the Chief Customer Officer at Trustpilot for advice. Trust is the cornerstone of many professional services, particularly in industries such as legal and accounting, where...

A fear among legal and other professional services firms to discover what their clients think about them is holding back their development, new research has revealed. Outdated internal practices and a head-in-the-sand approach to customer feedback are among the biggest...

Professional services firms are adopting a more sophisticated approach to branding, with a shift away from the more formal, corporate aesthetics in favour of fresh, consumer-friendly design styles, says James Packer. Inspired by consumer brand trends, companies are embracing contemporary...

Global law firm Reed Smith has appointed Gillian Ward, a senior leader with nearly two decades in C-level roles in law firms, as chief marketing and business development officer, a role that has been redefined to reflect the firm’s...

What does ESG have to do with client care? Donata Caira at a strategic Content agency ELE argues it should be the beating heart of culture and approach. There are four elephants in the room when it comes to talking to legal businesses...

HLB, the global advisory and professional services network, has released its Survey of Business Leaders 2025. The research highlights how organisations have a dual focus on embracing technological advances while simultaneously investing in their people to optimise operations and sustain...

Many professional services firms continue to rely on a small group of clients for repeat work and the occasional referral from those clients and close intermediaries. However, if a firm wants to be serious about profitable revenue growth, a well-structured...

Are your events memorable and driving change? If not, its time for professional services firms to put clients and delegates first, argues  Evie Manuel, Commercial Director at EC. Events have long been a vital pillar of the professional services industry,...