PSM – The ProfessionalsInside the Professional Services Market

The results are out! TBD Marketing’s LinkedIn quarterly report (Q2 2024) has been released, revealing the Top 100 Legal LinkedInfluencers. To produce the report, TBD Marketing analysed data from the top 200 UK law firms, leading independent firms, and barristers,...

Nadine Croney is Head of Corporate Communications at Pinsent Masons. She is also a devoted heavy metal and trustee for the charity Metal For Good bringing positive change to community groups one riff at a time. Nadine shares with The...

It's Friday and our round-up of promotions and new appointments. Congratulations - you are The Professionals. Louise Edwards has taken on a new role at Michelmores as its Strategy Director. She was previously the firm’s Marketing and BD Director. Ropes &...

Cripps has been crowned Independent Law Firm of the Year at The Lawyer Awards 2024. Widely regarded as one of the legal profession's most respected accolades, the awards celebrate the outstanding achievements of firms and individuals across the entire...

The sun is shining and its almost the weekend. Let’s celebrate recent promotions and new roles in this week’s Friday Moves. Do get in touch if you want to share your career news, and remember You Are The Professionals. Andy...

Search engine optimisation is one of the cornerstones of professional services marketing. It has, says Andy Cullwick, Director of Marketing at First4Lawyers, changed in profound ways. Here he shares five lessons that continue to shape paid search. Marketing is a...

Client listening specialist Anna Lake has won the prestigious ‘Game Changer’ award at the annual Devon and Plymouth Chamber of Commerce awards. This category recognised an individual who has turned an idea into a successful and sustainable business. Anna focuses...

The traditional way for legal firms to discover and measure what their clients think about them is through client feedback programmes, but, writes Paul Roberts of MyCustomerLens, they can be unreliable and limited in their scope, which may help...

Today we introduce a new column in The Professionals – Friday Moves – where we celebrate promotions and new roles. If you have started a new job, a new role or have been promoted, get in touch and tell...

FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. Thought leadership has proven to be pivotal in key B2B sectors...