In-house and agency: Getting the most out of working together
In-house teams often need extra resource through the support of an agency or consultant. Providing a clear understanding of the requirement and your brand will help ensure the relationship gets off to a good start and leads to the...
Tomorrow started yesterday – new ad campaign from CMS
Law firm CMS has launched a major new London tube station advertising campaign with the strapline ‘Tomorrow started yesterday. And so did we.’
It builds and reinforces the firm’s international brand promise of ‘Future Facing Law’. This means, the firm...
My Other Life: The Unexpected Author
The world of professional services marketing is known for its demanding nature, but for Dom Ayres, Senior Client Development Manager at Eversheds Sutherland, it's just one facet of a multifaceted life. In his ‘other life,’ Dominic is an author,...
Is Chartered Marketer status the ‘Hollywood blockbuster’ of professional services marketing...
From Mission Impossible to Harry Potter, Star Wars to Rocky Jack Osbon shares his journey to chartered marketer status and the parallels of the Hollywood blockbuster theory of equilibrium.
You’re a chartered what? Many outside of the professional services marketing...
Is there any reason to trust a review or a review...
In an increasingly digital world, online reviews play a pivotal role in shaping consumer decisions. Whether we’re choosing a restaurant, booking a hotel, or searching for a law firm, we often turn to review platforms for guidance. But, says...
How can professional services firms stop the flow of females leaving...
Who runs the world… not women. It seems Beyonce sees a very different world to the working world in front of us. When it comes to female representation at senior management level, it’s lacking, says says Ambition’s Nicky Acuna...
Why soft skills are the hardest skills of all (and most...
When we think of business and success we often think of capability. Can a person do the day-to-day tasks needed for that role? But when we limit our thinking to technical skills, we’re missing the point, says Ambition’s Nicky...
Let’s get ‘purpose’ right
“That’s the real role of purpose for most big corporations: a giant, magical distraction that allows you to pull the fat, fiscal rabbit from the hat, while everyone is looking at your beautiful brand purpose standing next to you.”
Who...
Creating a compelling employer brand
In today’s competitive job market, attracting and retaining top talent goes way beyond offering competitive salaries and benefits.
It is, says Richard Silbermann, about creating a compelling employer brand that resonates with prospective employees and fosters a culture of engagement...
Indie Ridge Digital announces strategic partnership with Sanity to elevate content
Indie Ridge Digital, a specialist agency in developing high-performance websites for professional service firms, announced its strategic partnership with Sanity, a leading content management system (CMS), set to commence in 2024.
This collaboration is a further milestone in Indie...
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A new network for consultants working in professional services has arrived
The Consultants Club was launched (15 January) creating a network that will offer opportunities for consultants and professional services firms to collaborate, build and share knowledge.
Managed by PSM The Professionals, the Consultants Club recognises the growth, increased specialisation and growing importance...
