PSM – The ProfessionalsInside the Professional Services Market

Top 100 law firm Russell-Cooke has appointed Simon Moffat as its Director of Marketing and Business Development. Moffat joined the firm in October 2023 from RPC where he was its Head of Business Development, a role he held also at...

Global law firm Ontier has launched a new transformative brand that reflects its growth ambitions and innovative approach in the legal industry. Ontier worked with Tátil Design, a creative agency renowned for its work with global giants Coca-Cola, Netflix, and...

Law firms don’t occupy much space in the head honcho’s hippocampus, writes Graham Archbold. Here’s how you can change that. How many law firms can the average chief executive name – no prompting – top-of-mind? What about a general counsel...

The Glue, a podcast for business development, marketing and communications teams in professional services firms has returned for its second series. Hosted by James Springer, a former BD director and now trainer, consultant and coach on business development and pitching,...

Saffery Champness, the accounting and advisory firm, has reached a major milestone in its more than 168-year history as it launches its refreshed brand and becomes Saffery. Founded in 1855, Saffery is one of the oldest accounting firms in the...

Being a client-centric firm or fostering a robust business development culture risks being reduced to mere buzzwords if the senior leadership team does not wholeheartedly endorse these initiatives, writes Ben Paul of The BD Ladder. For any firm to genuinely...

Lego is a serious business. It is also helping professional services firms with their business and client development. Claire Rason explains. A quick Google search and you will find that LEGO® SERIOUS PLAY® is a facilitated thinking, communication and problem-solving...

Google Analytics 4 (GA4) is live, and there is no escaping it if you are a professional services firm looking to get the most out of its digital marketing and analytics, writes Jamie Stevens, Head of SEO at Conscious...

Client listening is a vital part of professional services marketing. But don’t forget to listen to your suppliers, referrers and your own team, says Anna Lake. I don’t need to tell you that listening to your clients is a valuable...

When a law firm’s client relationship program becomes overly expansive and complex, it can turn into a source of frustration and lead to a perception that the program is ineffective, writes Siew Fong. By adopting a proactive mindset and...