Hogan Lovells reaffirms client commitment with the launch of new brand...
Global law firm Hogan Lovells has reaffirmed its client commitment with the launch of new brand promise – Vital for Change – recognising the firm’s unique role in helping clients to make transformative change in their sectors.
Commenting on the...
Understanding brand guardianship: The creative agency role
In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann.
A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....
Twenty Essex appoints new Asia-Pacific BD head
Commercial barristers Twenty Essex has appointed Katie-Beth Jones has its Head of Business Development for the Asia-Pacific region. She will be based in its Singapore office.
Katie-Beth brings over a decade of experience in commercial development in the region,...
From Boomers to Zoomers, how do you build a multi-generational employer...
A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand.
As...
Lawrence Stephens appoints new BD chief
London law firm Lawrence Stephens has appointed Daryl Atkinson as its new Head of Business Development and Marketing.
The appointment follows a period of strong growth for the London-based entrepreneurial and ambitious law firm.
Daryl, who joined the firm in June,...
Lawyers must become thought leaders to win battle for clients, research...
Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows.
Three quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...
Feeling Stuck? Design Your Happiness Through Experimentation
Do you ever feel like your life is on autopilot? Are you seeking ways to optimise your wellbeing and performance personally and professionally?
Beverly Landais explores the concept of life experimentation – a structured approach to testing new strategies for...
You are The Professionals – Friday moves
It’s Friday, the sun's out and it's time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week.
Law firm Lawrence Stephens has hired Daryl Atkinson as its Head of...
Shielding property professionals from burnout with Ellie AI
Recent research suggests just over a third of property professionals won’t be taking a summer holiday this year due to an increase in market activity and the need for extra people power during the busy periods. Ellie AI helps...
Ambition expands into US with New York office
International recruitment firm Ambition has expanded its US capabilities with the opening of a New York office.
The US team specialises in the recruitment of marketing, business development and communications professionals in the legal industry.
"We are tremendously excited to plant...
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AI is changing how work gets done. Brand will decide who...
Guest article: Sholto Lindsay-Smith, Industry
I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked about where professional services marketing is heading, he said something...
