PSM – The ProfessionalsInside the Professional Services Market

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales and marketing platform for professional services firms. The top 100 firms collectively created 37,397 individual blogs, articles and...

Serle Court has been shortlisted for its best-in-class events programme at the annual Citywealth Brand and Reputation Management awards. In this interview, business development manager Charlotte Davidson and marketing manager Shana Garioch discuss Serle Court's events programme, the impact...

A new report by transformation specialist, Glenesk, shows that consumer law clients are using online reviews more than ever. But with 82% of all reviewers awarding 5 stars, consumers are finding it difficult to distinguish between the best firms. The...

Professional services business development and marketing is undoubtedly all about relationships. And that, says Susanne Pugsley, is where the focus of any CRM should rest. Whilst the exact origins are disputed, the term CRM or customer relationship management was coined...

International law firm Clifford Chance today announces that April Brousseau has been appointed to lead its newly-created Research & Development Hub (R&D Hub). The hub will accelerate and scale the development of digital products, both for sale to clients...

In May, Hausfeld launched a new website. The Professionals caught up with the firm’s Marketing and BD Director Silvia Van Den Bruel to discuss the creative process that underpins website development. Hausfeld is one the world’s litigation powerhouses, handling complex...

Global law firm Dechert is launching a new, independently certified Innovation Program in partnership with the global innovation and design company, IDEO. The program is designed to further strengthen the firm’s culture of innovation, drive systemic improvements to the...

Being a referee for an instructing solicitor or a fellow barrister is not quite as controversial as Wayne Barnes’ job in the France v Scotland Six Nations final earlier this yeat. You won’t need any red or yellow cards, television match...

Marketing and BD teams need to work closer with other business functions, says Susanne Pugsley. The power of collaboration has long been recognised. In 1624, John Donne said "No man is an island alone of itself”. Yet in more recent...

Many firms temporarily put their client listening programmes on hold for much of 2020. Andrew Pincott sets out the questions to consider before starting or restarting a client listening programme. How has the client relationship fared during the COVID era? Some...