Blick Rothenberg – Inside the Brave Business podcast
The accountants Blick Rothenberg has launched a new podcast for entrepreneurs and entrepreneurial businesses. It is called BRave Business and is hosted by the former BBC broadcaster and journalist Declan Curry.
Dan Gray, Head of Content at Blick Rothenberg...
Seven reasons to stop using PwC’s law firm survey to set...
January is when most law firm marketers (in fact, most marketers in any industry) start putting budgets and marketing plans together for the next financial year. It’s also when I share on social media – slightly pointedly, I’ll admit...
Top five trends in client listening in 2022
If 2020 was listening for the moment and 2021 was listening for the new normal, 2022 is going to be listening for the future. Claire Rason explains why.
I regularly talk to firms about their client listening programmes and over...
Behind the headlines – Charles Orton-Jones, Founder and Editor, Business Age
Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders. It’s a place where ideas and inspirational stories are shared.
The Professionals Behind the headlines speaks to founder...
How to advance your career in professional services marketing
There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their careers. That has now changed.
Dominic Ayres, an international senior client, marketing and strategy manager at Eversheds...
RETAIL REBOOT – a new campaign from Royds Withy King
The law firm Royds Withy King has launched its latest thought leadership programme – Retail Reboot. The campaign looks to how the retail landscape will change and evolve as we emerge into a post-pandemic world.
Retail and real estate partner...
Mastering the art of LinkedIn for professional services
LinkedIn has around 800 million users across the globe, and over 57 million listed companies. With this in mind, it’s an invaluable resource for every single business to utilise and is one of the top social networks.
If your business...
From marketing executive to marketing director – Helen Freeston celebrates 20...
Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing executive to marketing director, how to successfully make that transition, and what the future of legal marketing...
CMS appoints Chief Marketing Officer
Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director of Business Development, Marketing & Communications at CMS Cameron McKenna Nabarro Olswang LLP (CMS UK), he will...
Behind the headlines – Maria Bracken
In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to know what they look for in a good story, how best to pitch stories, and how PR...