PSM – The ProfessionalsInside the Professional Services Market

It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink. Law school graduates have plenty of career options, but an obvious one is to join private practice and...

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel Kaffee in the 1990s film A...

Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a new Chief Financial Officer Adrian Jennings. Both join the firm from Cripps Pemberton Greenish, where they were...

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms. If you are working in digital marketing for a law or accountancy firm, you know how changes to...

Withers' Defining moments campaign puts its clients in the spotlight. It has, says Duncan Miller and Paul Askew, captured the attention and imagination of senior business leaders around the world.  A fundamental issue in marketing a professional services firm is...

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and the industry is going to look very different in a few years, but the often-nebulous nature of...

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past year will be remembered forever for Covid. Less obvious, but revolutionary in its impact, was the sudden and complete transformation of...

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales and marketing platform for professional services firms. The top 100 firms collectively created 37,397 individual blogs, articles and...

Serle Court has been shortlisted for its best-in-class events programme at the annual Citywealth Brand and Reputation Management awards. In this interview, business development manager Charlotte Davidson and marketing manager Shana Garioch discuss Serle Court's events programme, the impact...

A new report by transformation specialist, Glenesk, shows that consumer law clients are using online reviews more than ever. But with 82% of all reviewers awarding 5 stars, consumers are finding it difficult to distinguish between the best firms. The...