PSM – The ProfessionalsInside the Professional Services Market

Following a period of significant transformation across the legal sector and rapid growth of its business, global law firm Freshfields today announces a brand refresh, dropping Bruckhaus Deringer from its name. Designed to reflect the firm today and its...

Playfulness is the biggest compliment that can be made about your brand identity, says Grahame Jones of brand consultants Soukias Jones. Hogan Lovells is a now a member. It has joined the ranks of Accenture, Cooper Parry, Deloitte and EY....

It’s Friday - lets celebrate The Professionals. Congratulations to those who have recently been promoted and started a new role. Slaughter and May has appointed Caroline Davies as its Head of Communications. She joins from Mayer Brown where she was...

Acuity Law has launched My Digital Lawyer, a brand-new legal tech platform for businesses aimed at saving them time and money. My Digital Lawyer provides a range of digital tools and services, including cutting-edge automated document builder Document Assist, an...

As digital marketing continues to grow in popularity, are traditional channels still worth the investment for law firms? Andy Cullwick, director of marketing at First4Lawyers, explains why there may be life in the old dog yet. In the current cost-of-living crisis, we’re...

Poor design will hold back carefully planned thought leadership campaigns, says Brand Remedy’s Richard Silbermann. Thought leadership has become an important differentiator for professional services firms looking to establish themselves as industry experts. Well-researched thought leadership helps build credibility, fosters trust...

After an August break, Friday Moves returns. Here we celebrate your promotions, achievements and new roles. Congratulations to you all. And do get in touch if you want to appear in next week’s Friday Moves. Dentons has appointed Laura Syrett...

Global law firm Hogan Lovells has reaffirmed its client commitment with the launch of new brand promise – Vital for Change – recognising the firm’s unique role in helping clients to make transformative change in their sectors. Commenting on the...

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

Commercial barristers Twenty Essex has appointed Katie-Beth Jones has its Head of Business Development for the Asia-Pacific region. She will be based in its Singapore office. Katie-Beth brings over a decade of experience in commercial development in the region,...