South meets north in bold collaboration providing outsourced marketing to professional...
Two leading marketing agencies – one based in the South and the other in the North – have announced a dynamic new partnership designed to bring top-notch marketing strategy and services to firms across the UK.
This unique collaboration between...
PSM The Professionals launches a new network
A new network is to be launched on 15 January 2025 designed by professional services marketing consultants for professional services marketing consultants.
Called The Consultants Club and operated by PSM The Professionals, the network will offer opportunities to collaborate, build...
Round two: What’s in store for professional services marketers in 2025?
Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms.
Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...
What’s in store for professional services marketers in 2025?
Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms.
Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...
You are The Professionals – Friday moves
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week. You are The Professionals.
Gareth Willmer has been appointed Head of Marketing at PEM, the full-service firm...
Including a sense of Purpose and ESG In your content
Ethical integrity and social responsibility are no longer buzzwords - they’re the cornerstones defining businesses. As such, law firms and chambers increasingly need to be more purpose-driven when it comes to environmental, social, and governance factors, writes Donata Caira at...
Inefficient Processes Hampering Recruitment in a Candidate-Short Market, Study Finds
When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...
B2B Pricing: Why It’s Time for Change
It’s time for professional services firms to adopt deliverable-based pricing, says Tracey Shirtcliff.
Pricing is an integral part of any business – but it’s complicated. That’s why most B2C companies place such emphasis on it, making pricing a pivotal part...
You are The Professionals – Friday moves
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week or so. You are The Professionals.
Rebecca Ryan has joined Travers Smith as its Head of...
Money for nothing? Law firms seeing little return on investment in...
Law firms are spending a significant chunk of their marketing budgets on social media, but do not really understand how to make it work and so are seeing little return on investment, new research shows.
The average firm spends around...
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