PSM – The ProfessionalsInside the Professional Services Market

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and the industry is going to look very different in a few years, but the often-nebulous nature of...

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past year will be remembered forever for Covid. Less obvious, but revolutionary in its impact, was the sudden and complete transformation of...

There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales and marketing platform for professional services firms. The top 100 firms collectively created 37,397 individual blogs, articles and...

Serle Court has been shortlisted for its best-in-class events programme at the annual Citywealth Brand and Reputation Management awards. In this interview, business development manager Charlotte Davidson and marketing manager Shana Garioch discuss Serle Court's events programme, the impact...

A new report by transformation specialist, Glenesk, shows that consumer law clients are using online reviews more than ever. But with 82% of all reviewers awarding 5 stars, consumers are finding it difficult to distinguish between the best firms. The...

Professional services business development and marketing is undoubtedly all about relationships. And that, says Susanne Pugsley, is where the focus of any CRM should rest. Whilst the exact origins are disputed, the term CRM or customer relationship management was coined...

International law firm Clifford Chance today announces that April Brousseau has been appointed to lead its newly-created Research & Development Hub (R&D Hub). The hub will accelerate and scale the development of digital products, both for sale to clients...

In May, Hausfeld launched a new website. The Professionals caught up with the firm’s Marketing and BD Director Silvia Van Den Bruel to discuss the creative process that underpins website development. Hausfeld is one the world’s litigation powerhouses, handling complex...

Global law firm Dechert is launching a new, independently certified Innovation Program in partnership with the global innovation and design company, IDEO. The program is designed to further strengthen the firm’s culture of innovation, drive systemic improvements to the...

Being a referee for an instructing solicitor or a fellow barrister is not quite as controversial as Wayne Barnes’ job in the France v Scotland Six Nations final earlier this yeat. You won’t need any red or yellow cards, television match...