Business services teams are more powerful when working together
Marketing and BD teams need to work closer with other business functions, says Susanne Pugsley.
The power of collaboration has long been recognised. In 1624, John Donne said "No man is an island alone of itself”. Yet in more recent...
Client listening in a post-COVID world
Many firms temporarily put their client listening programmes on hold for much of 2020. Andrew Pincott sets out the questions to consider before starting or restarting a client listening programme.
How has the client relationship fared during the COVID era?
Some...
Colin the Caterpillar litigation comms crawl
The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team.
The details of the case can easily...
How Bates Wells celebrated B Corp Month
Throughout March, Bates Wells proudly celebrated B Corp Month alongside the rest of the global B Corp community. It was, writes Stan Verkaik, a fantastic opportunity to spread the word about the movement as well as collaborate with other...
Business development in a post-Covid world – Face to Face with...
The business development landscape in professional services firms has changed dramatically over the past 12 months. BD and marketing teams have had to revisit marketing plans and radically rethink activity. And for many firms that has meant a real...
Royds Withy King appoints marketing and business development specialist Mark Stubberfield
Royds Withy King has appointed Mark Stubberfield as its new Director of Marketing and Business Development.
Mark joins from DAC Beachcroft, where he was head of sector business development for the international law firm.
His focus will be on helping Royds...
Purpose and performance in professional services
The Professionals discusses purpose and performance in professional services firms with David Stead, Chief Strategy Officer at Maanch.
What does Maanch do and what is your role?
Maanch is a UK-based B Corp developing technology to measure, monitor and report on...
Ashurst appoints Chief Business Development Officer
Global law firm Ashurst has today (29 March) announced the appointment of Laura Nicholls as Chief Business Development Officer, based in London.
Laura has over 20 years' experience of strategic business development, gained in regional and global roles across Australia,...
Content is king, but media relations rules the roost
Content marketing has been one of the cornerstones of professional services marketing for decades. Sharing knowledge and providing insight has been the way law and accountancy firms look to capture client attention.
The Covid pandemic has seen content explode into...
Christine Baltas: Working from home – one year on
Christine Baltas started a new role as international market lead for real estate at Eversheds Sutherland just the UK entered its first lockdown in March 2020. She shares her love for the office.
Truth be told, I held off sharing...
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Right person, right ask
Guest article: Matt Baldwin, Coast Communications
There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders.
It’s a crude way to describe those that win work, those that keep clients delighted...
