PSM – The ProfessionalsInside the Professional Services Market

With professional services firms creating so much content, who decides what clients should and shouldn’t see. Is it time for firms to appoint editors, asks Matt Baldwin? Professional services firms are prolific creators of content. It has been the bedrock...

Bellevue Law has announced that it is now a certified B Corporation (B Corp), reflecting its deep and longstanding commitment to ethical and sustainable business practices. B Corp Certification verifies that a business meets high social and environmental performance standards,...

Ignition has announced that it has achieved B Corp accreditation, underscoring its commitment to doing business the ‘right way’ and sustainably.  Achieving B Corp accreditation is no small feat. The process of becoming a Certified B Corporation involves rigorous assessments to demonstrate a company's social and environmental performance throughout its supply chain. As part of that...

Marketing strategy is your roadmap, says Paul Rees. Don't start your marketing journey without first having a clear strategy. When I speak with professional services firms there seems to be some common challenges around what approach to take to effectively...

Being mentored can be a fantastic experience. Beverly Landais, a professionally certified coach, shares the seven pillars that build a successful and beneficial mentoring relationship A mentoring relationship has many benefits, not least the support, guidance and advice from someone...

In-house teams often need extra resource through the support of an agency or consultant. Providing a clear understanding of the requirement and your brand will help ensure the relationship gets off to a good start and leads to the...

Law firm CMS has launched a major new London tube station advertising campaign with the strapline ‘Tomorrow started yesterday. And so did we.’ It builds and reinforces the firm’s international brand promise of ‘Future Facing Law’. This means, the firm...

The world of professional services marketing is known for its demanding nature, but for Dom Ayres, Senior Client Development Manager at Eversheds Sutherland, it's just one facet of a multifaceted life. In his ‘other life,’ Dominic is an author,...

From Mission Impossible to Harry Potter, Star Wars to Rocky Jack Osbon shares his journey to chartered marketer status and the parallels of the Hollywood blockbuster theory of equilibrium. You’re a chartered what? Many outside of the professional services marketing...

In an increasingly digital world, online reviews play a pivotal role in shaping consumer decisions. Whether we’re choosing a restaurant, booking a hotel, or searching for a law firm, we often turn to review platforms for guidance. But, says...