The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future and is designed to help businesses, charities and individuals navigate the next 18 months.
The Professionals speaks to Helen Bogie, the Marketing and Business Development Director at Kreston Reeves who gives a brief insight into this campaign.
In this video, Helen explains:
– Why this campaign has been launched now.
– The aims of the campaign.
– The campaign assets and how they will be delivered over the next two years.
– The shift by professional services firms towards campaign-based marketing.
– How Kreston Reeves engages its internal audiences.
– And how the firm is planning on measuring its impact.