The Glue, a podcast for business development, marketing and communications teams in professional services firms has returned for its second series.
Hosted by James Springer, a former BD director and now trainer, consultant and coach on business development and pitching, The Glue returned with an episode asking whether the legal directories really do influence how clients choose their lawyers or just an ego trip.
Future episodes will discuss using data to generate revenue, BD’s role in creating a successful leadership culture and on running great events.
James told The Professionals he hopes that “anyone working in these roles will enjoy listening to real experts talking about their areas of expertise and the tips and tricks offered to support anyone looking to be more effective in their role.
“This is especially relevant if they are new to this industry, have been promoted, are facing unfamiliar work situations or their responsibilities have grown into new areas.”
The Glue is available here, on Spotify, Apple Podcasts and Google Podcasts.
