The Heroes

Right person, right ask

Guest article: Matt Baldwin, Coast Communications There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders. It’s a crude way to describe those that win work, those that keep clients delighted...

Orchestrated silence – PR and leadership succession

Guest article: Matt Baldwin, Coast Communications A change in leadership is on the cards (again). Unlike most professional services firms where managing partners are elected, this looks more like a coronation than contest. The resurgence of Andy Burnham and the swift resignation of...

Lost in translation

Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more stages and breakout rooms. It is without doubt a phenomenal...

Professional Services Marketing Survey Now Open for 2026

The Law Firm Marketing Club (LFMC) has opened its annual Professional Services Marketing Survey for 2026, the sixth edition of a study that has tracked how law firms market themselves through the disruption of the pandemic and the recovery...

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