Guest article: Matt Baldwin, Coast It is not uncommon for professional services firms to find their media profile resting on the shoulders of a small handful of people. It’s easy to understand why. A journalist needs a quick line for a...

ELE is delighted to announce the appointment of Emma Doran and Rhia Lyon as content and directories consultants, further strengthening the firm’s expertise in legal directories, website content, report production and messaging strategy. Emma joins ELE having held roles at...

Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked about where professional services marketing is heading, he said something...

Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an article. Tweaks to capital allowances or R&D – well, you...