The Heroes

People, not platforms: how we made LinkedIn work for us at Higgs

The law firm Higgs and its people are prolific on LinkedIn, using the platform to showcase its values. The firm’s Head of Digital Marketing Michelle Hughes explains why and the impact it has had. When I joined Higgs in early...

Book Launch: How to Get Your Client’s Attention in Professional Services

In today's competitive professional services market, capturing and maintaining client attention has become increasingly challenging. To address this, The BD Ladder has released a thought-provoking eBook How to Get Your Client’s Attention, featuring insights from global experts. This eBook...

Higgs LLP beats competitors to rank top firm in Q1 2025 Legal LinkedInfluencers report

Higgs LLP has emerged as the top-performing law firm in the latest Legal LinkedInfluencers report, published today by TBD Marketing. The report, now in its sixth edition, analyses LinkedIn engagement from across the legal sector – and this quarter it’s bigger than...

Mind the gap – The generational divide in accounting firms

Talk to an experienced accountant about what makes a firm great, and they’ll point to reputation, technical excellence, and strong client relationships. Ask a graduate, and you’ll hear something different—culture, work-life balance, and purpose. Ioana Manea, a consultant at...

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