Weightmans has won two awards at The Drum Awards for its See the Possibility marketing campaign.
The Drum Awards is a global awards programme which recognises best practice, the best companies and the best people from across the creative, marketing and communications industry. Weightmans, alongside its brand and creative agency, Aurora, triumphed in the B2B category, taking home Best Limited Budget campaign and Best Social Media campaign.
Weightmans’ See the Possibility launched in 2023 with a series of compelling mini campaigns throughout the year aimed at bringing the firm’s purpose to life, and central to its vision of being a top 30 law firm.
Sarah-Jane Howitt, Weightmans Partner and BD & Comms Director, told The Professionals: “We are absolutely thrilled to be recognised by The Drum, especially as we are in a sector that is not normally known for brave and bold marketing campaigns.
“This has been an incredible campaign to work on with our partners at Aurora, and it has been amazing to see it run deep through the firm’s culture, resonating with our people at every level who have made this purpose their own.”
Dawn Paine, CEO and Co-founder, Aurora, said: “We are over the moon to win not one but two categories at The Drum Awards with our client Weightmans. It is testimony to the unique alchemy of our relationship, our shared ambition, bravery, the desire to upend the table on category behaviours, not to mention the power of an entire firm which catalyses its marketing through its people.”