US law firm McNees Wallace & Nurick has appointed William McLaughlin as its Director of Marketing.
William joins Chief Practice Officer Jenna Wagner and Director of Business Development Briana Hallett Stiff on McNees’ Business Development and Marketing leadership team and will execute data-driven marketing and communications plans for the firm and its practices.
He is a central Pennsylvania native, relocating to the area with his family after spending 15 years working in various marketing and business development roles in Bangkok, Thailand. He brings 10 years of experience in legal marketing to McNees, having served at Baker Mackenzie then ZICO Law.
William assisted with ZICO Law’s integration with KPMG Law where he served as markets manager for the Asia Pacific region. In that role, he developed regional strategies to expand legal services in diverse markets. He began his career as an intern at the Office of the Speaker of the House of Representatives and at the Independent Regulatory Review Commission in Harrisburg.
As Director of Marketing, William supports McNees’ strategic initiatives for enhancing the firm’s brand position, communications and generating business development leads alongside Chief Practice Officer Jenna Wagner and Director of Business Development Briana Hallett Stiff. He heads up the marketing team, which includes communications, graphics, events and digital marketing professionals.
McNees has seen significant growth over the past three years, strategically enhancing the firm’s range and reach of client services. In addition to growing it’s legal practice, McNees launched and expanded an ancillary business to meet client needs for human resource management and strategy and expanded its title company, Pine Street Land Company, which includes a team of Pennsylvania- and Maryland-licensed title agents who conduct commercial and residential real estate settlements. The firm recently introduced a new unified government relations firm, McNees GR. Last year, the firm also launched an alumni program to foster connections between McNees attorneys past, present and future.