Leor Franks is one of the marketing heavyweights having worked with the world’s largest and most dynamic professional services firms.
The Professionals caught up with Leor to discuss how marketers can audit the current state of their business to help them make better decisions on the development of marketing planning and objectives.
Leor’s practical client-centric four-step model, called the Favourability Journey, will help marketer build better marketing strategies.
This interview will help marketers starting in a new role, reinvigorating post-COVID market strategies, and in 2021 planning.
