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Insight-powered sales aims to bridge the thought leadership revenue chasm

FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. Thought leadership has proven to be pivotal in key B2B sectors...

Book launch: The impact of AI on business development and marketing in professional services

AI is certainly not a new phenomenon, and many firms and individuals within professional services firms are experimenting and even using it to save time. However, for many firms, its full potential to deliver and enhance their business development...

UK law firm Hugh James reveals fresh new look

Hugh James, a leading UK full-service law firm, has revealed its new brand identity to reflect the ambitious growth of the thriving firm. The fresh new brand captures the firm's unique position fighting for the things that matter to...

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