Guest article: Matt Baldwin, Coast Communications
How do you measure PR activity?
It’s an age-old question that has bugged the PR industry for as long as anyone can remember.
Because it is challenging, many PRs adopt vanity metrics that are tied to...
Legal marketing and technology agency 14OhFour has announced the launch of Lumina, an AI-powered tool designed to help law firm events, marketing and business development teams create compelling event content in seconds.
Law firms invest a significant amount of time...
Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity.
In this interview, The Professionals meets Leonard, an AI marketing assistant developed by Legal Engine.
Unlike other AI tools, Leonard...
