What can the 1980s sci-fi classic Terminator tell us about marketing and business development?
Guest article: Jack Osbon, Wallace LLP
In a world where business development has stopped functioning, stalled, or perhaps even started, it can be difficult to win trust,...
Guest article: Matt Baldwin, Coast
Every marketing, BD and comms team has been there.
A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press secured. Clients engage, work follows and partners are congratulated.
The marketing, BD...
Guest article: Matt Baldwin, Coast
Managing partners hold the most powerful role in professional services firms yet are often the least visible.
Their task is unenviable. They are elected by peers to lead on strategy, masters of compromise and brokers of...
