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The Influencers

Ambition Adds Erin Lawler in new US marketing role

International recruitment firm Ambition has announced that legal marketing and business development veteran Erin Lawler has joined the firm in New York as US Client & Markets Advisor. Lawler has over 20 years of experience in top 100 firms,...

Understanding brand guardianship: The creative agency role

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....

From Boomers to Zoomers, how do you build a multi-generational employer brand?

A survey in July by brand consultants Industry highlights a significant generational shift in what recent graduates and established solicitors value in potential employers. Here Industry’s Sholto Lindsay-Smith explains what it means for professional services firms and their brand. As...

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