PSM – The ProfessionalsInside the Professional Services Market

Who will win the generative AI race and what does it mean for client listening? Paul Roberts of MyCustomerLens looks for answers. The marketing world is littered with examples of corporate battles being waged between rival providers, seeking market dominance...

After becoming the fastest-growing social media platform and reaching 100 million users 12 times faster than ChatGPT and 55 times faster than TikTok, Meta`s Threads has seen its user growth significantly slow in the past weeks. According to data from AltIndex.com,...

Totum has secured B Corp accreditation, reflecting its longstanding and continuing commitment to make a positive difference to the world. The achievement as made as the firm marked its 20th anniversary. B Corp Certification designates a business as meeting high...

HelenSquared, a legal marketing joint venture between Helen Burness and Helen Foord, is growing its team of experienced legal marketers.  Michelle Clement has recently joined the team as Marketing Manager from her role as Digital Marketing Manager at Shepherd and...

It’s a busy summer ahead for the Serle Court’s business development and marketing team, writes Shana Garioch and Charlotte Davidson. Announcements Serle Court is heading for a busy summer with many events, awards, and announcements on the way. This month alone,...

Legal Growth Geek, a new conference for mid-market law firms, descended on London’s Shoreditch on 7 June. Jennifer Budd, a marketing apprentice at Consortium More Than Marketing was there. "At this year’s Legal Growth Geek we were being urged to...

If you have an Instagram account for your law firm or are thinking about setting one up, make sure to consider some of the points on how best to use the app, writes Eileen Donaghey. I love Instagram, but it...

The Law Firm Marketing Club (LFMC), established by legal marketing expert Clare Fanner, has announced its transfer of ownership to Conscious Solutions. The LFMC was founded in 2020 to provide support, resources, and a community for law firm marketers....

While the crazy job market of 2022 has relented (slightly), we are still seeing some long-lasting effects brought on by the pandemic, writes Ben Curle, an Associate Director at Ambition. Here are his top five market observations for the year...

Patent and intellectual property lawyers HLK has appointed Matthew Evans as its first Business Development Director. This newly created position will see Matthew lead the business development and marketing functions at the firm and reinforces HLK’s strong ethos of...