James Cowper Kreston appoint Andy Cowie to partner

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Accountants and business advisers James Cowper Kreston has today announced the appointment of Marketing and Business Development Director, Andy Cowie (pictured), to Partner with effect from 1 May 2024. The appointment follows a prolonged period of growth and development at...

Delivering and measuring your BD coaching program: a practical approach

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Delivering and measuring the impact of a BD coaching programme representing a critical juncture where strategy meets action writes Ben Paul of The BD Ladder. After securing senior buy-in, crafting personalised BD Client Action plans, and identifying the right individuals...

Pinsent Masons appoints Melanie Grimmitt as head of new Client and...

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Multinational law firm Pinsent Masons has appointed energy partner Melanie Grimmitt as head of the firm’s new Clients and Markets Group as it seeks to accelerate its multinational sector-led approach in the wake of rapid global expansion. Following a period...

HLB unveils ambitious strategy, paving the way for unprecedented growth and...

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HLB, the global network of independent advisory and accountancy firms, has launched its new network strategy, Innovative People, Brighter Futures, outlining key priorities and objectives for the period spanning 2024 to 2027. This plan not only integrates organisational capabilities but also...

So you want to be a marketing and BD consultant?

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Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won advice. The generosity you extend to your peers and suppliers over your years in-house will stand you in far greater stead...

Using AI to craft engaging content with a human touch

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Tapping into artificial intelligence (AI) capabilities can be a powerful tool for content creators. However, it is a skill that needs to be honed and requires the correct prompts to allow AI to help produce content that delivers value...

Cripps law firm achieves B Corp™ certification: a commitment to a...

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Cripps, a top 100 UK law firm, has achieved B Corp™ certification, marking a significant milestone in its ongoing commitment to making a positive and lasting difference for its clients, people, communities and planet. B Corp certification is a global...

Moore Barlow appoints CMO to drive future growth

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Top 100 law firm Moore Barlow has appointed Michelle Wheeler to the role of Chief Marketing Officer.  Based in Southampton, Michelle will lead the firm's business development, marketing and communications function across all London and regional offices.   Michelle brings a strong...

Aligning with client agendas: the key to business success in 2024

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Sometimes, we forget that clients make plans, too. We don't mean to, but we do. Things change for them. Fresh challenges need to be faced. New ideas are required. Do we know what's on their agenda for 2024 and...

Choosing your BD coaches: internal staff or external consultants?

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Once your firm has committed to a BD coaching program, the key to its success lies in having the right coaches in place, writes Ben Paul of The BD Ladder. Much like any talented sports team, if they have the...

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New book sets out a practical guide to client feedback in...

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A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that...