PSM – The ProfessionalsInside the Professional Services Market

The Law Firm Marketing Club (LFMC) has announced the launch of its annual Professional Services Marketing Survey, inviting participation from professional services firms across the United Kingdom.     The survey, designed to offer comprehensive insights into the professional services landscape, promises...

Are all marketers heroes? The Hero’s Journey might feel like the less well-trodden path, but nobody ever said the quest to achieve greatness would be easy. Our story of The Marketer, writes Jack Osbon, begins at the beginning. The Ordinary...

When asking clients for feedback, there are timeless questions you’ll ask over and over that always yield deep insights. And that’s exactly how it should be. How likely they are to recommend you is a KPI you’ll always want...

Leading branding agency, Industry Partners, has unveiled its inaugural Law Firm Brand Survey, delving into a comprehensive 360-degree perspective on law firms. Open to in-house lawyers, lawyers working in private practice, trainees, paralegals, graduates, and professionals in marketing and...

Research conducted by Professional Services recruitment specialists Ambition has revealed that nearly 40% of business services professionals working in the legal sector have experienced discrimination. Furthermore, 34% of jobseekers believe that discrimination during the hiring process played a part in...

The Lawyer has revealed The Hot 100 for 2024, and here, writes Simon Marshall, are three ways firms and nominees can extend their LinkedIn reach. Every year, The Lawyer magazine – one of the legal sector’s leading news platforms –...

In the complex world of professional services, understanding what we mean by ‘branding’, ‘brand identity’, and ‘visual identity’ can be confusing and sometimes misunderstood, writes Richard Silbermann. He takes a closer look what we mean by these terms and...

Sharon Missah is the marketing and communications lead for Clyde & Co in Dubai. She is also the founder and host of the podcast platform Let’s Talk DXB. An experienced communicator, Sharon created Let’s Talk DXB to encourage honest and...

2023 was a challenging year for recruitment as the market levelled out following the hiring boom that happened after the pandemic. As the new year unfolds, hiring is evolving. AI is on the rise, the workforce is changing and...

Sholto Lindsay-Smith at brand agency Industry offers eight reasons you might want to think about a rebrand. Brand building is a strategic endeavour. It requires alignment of business strategy, capability, marketing effort and customer experience to build a distinctive reputation...