Boodle Hatfield – celebrating 300 years
In 1722 the law firm Boodle Hatfield first opened its doors. Over the past 300 years, the firm has shaped London’s famous West End and Mayfair.
Today, Boodle Hatfield continues to build lasting legacies, representing some of the country’s...
Totum Rising Star Award – and the winner is….
The winner of Totum's inaugural Rising Star Award is Amanda Birch, Marketing & BD Executive at Bryan Cave Leighton Paisner (BCLP).
The award, announced today (3 Feb), celebrates the achievements of more junior professionals working in marketing and business development...
Blick Rothenberg – Inside the Brave Business podcast
The accountants Blick Rothenberg has launched a new podcast for entrepreneurs and entrepreneurial businesses. It is called BRave Business and is hosted by the former BBC broadcaster and journalist Declan Curry.
Dan Gray, Head of Content at Blick Rothenberg...
Seven reasons to stop using PwC’s law firm survey to set...
January is when most law firm marketers (in fact, most marketers in any industry) start putting budgets and marketing plans together for the next financial year. It’s also when I share on social media – slightly pointedly, I’ll admit...
Top five trends in client listening in 2022
If 2020 was listening for the moment and 2021 was listening for the new normal, 2022 is going to be listening for the future. Claire Rason explains why.
I regularly talk to firms about their client listening programmes and over...
Behind the headlines – Charles Orton-Jones, Founder and Editor, Business Age
Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders. It’s a place where ideas and inspirational stories are shared.
The Professionals Behind the headlines speaks to founder...
How to advance your career in professional services marketing
There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their careers. That has now changed.
Dominic Ayres, an international senior client, marketing and strategy manager at Eversheds...
RETAIL REBOOT – a new campaign from Royds Withy King
The law firm Royds Withy King has launched its latest thought leadership programme – Retail Reboot. The campaign looks to how the retail landscape will change and evolve as we emerge into a post-pandemic world.
Retail and real estate partner...
Mastering the art of LinkedIn for professional services
LinkedIn has around 800 million users across the globe, and over 57 million listed companies. With this in mind, it’s an invaluable resource for every single business to utilise and is one of the top social networks.
If your business...
From marketing executive to marketing director – Helen Freeston celebrates 20...
Helen Freeston is celebrating 20 years at the Solent law firm Paris Smith. She shares with The Professionals her journey from marketing executive to marketing director, how to successfully make that transition, and what the future of legal marketing...
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Book Launch: How to Get Your Client’s Attention in Professional Services
In today's competitive professional services market, capturing and maintaining client attention has become increasingly challenging. To address this, The BD Ladder has released a thought-provoking eBook How to Get Your Client’s Attention, featuring insights from global experts. This eBook...
