Payne Hicks Beach appoints new Director of Marketing
Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a new Chief Financial Officer Adrian Jennings. Both join the firm from Cripps Pemberton Greenish, where they were...
What do professional services marketing teams need to know about Google...
Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms.
If you are working in digital marketing for a law or accountancy firm, you know how changes to...
To really reach your audience, remove your corporate armour
Withers' Defining moments campaign puts its clients in the spotlight. It has, says Duncan Miller and Paul Askew, captured the attention and imagination of senior business leaders around the world.
A fundamental issue in marketing a professional services firm is...
Five steps towards better innovation communications
Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and the industry is going to look very different in a few years, but the often-nebulous nature of...
Virtual interviews: mishaps and learnings
Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future.
The past year will be remembered forever for Covid. Less obvious, but revolutionary in its impact, was the sudden and complete transformation of...
Explosion in content marketing from largest law firms, reports Passle
There has been an explosion in thought-leadership marketing among the country’s major law firms, according to research by Passle, the expert-to-expert sales and marketing platform for professional services firms.
The top 100 firms collectively created 37,397 individual blogs, articles and...
Serle Court – an award-winning events programme
Serle Court has been shortlisted for its best-in-class events programme at the annual Citywealth Brand and Reputation Management awards.
In this interview, business development manager Charlotte Davidson and marketing manager Shana Garioch discuss Serle Court's events programme, the impact...
Online reviews becoming a hygiene factor not a differentiator
A new report by transformation specialist, Glenesk, shows that consumer law clients are using online reviews more than ever. But with 82% of all reviewers awarding 5 stars, consumers are finding it difficult to distinguish between the best firms.
The...
Let’s talk about relationships
Professional services business development and marketing is undoubtedly all about relationships. And that, says Susanne Pugsley, is where the focus of any CRM should rest.
Whilst the exact origins are disputed, the term CRM or customer relationship management was coined...
Clifford Chance creates new Research & Development Hub
International law firm Clifford Chance today announces that April Brousseau has been appointed to lead its newly-created Research & Development Hub (R&D Hub). The hub will accelerate and scale the development of digital products, both for sale to clients...
Related articles
A new network for consultants working in professional services has arrived
The Consultants Club was launched (15 January) creating a network that will offer opportunities for consultants and professional services firms to collaborate, build and share knowledge.
Managed by PSM The Professionals, the Consultants Club recognises the growth, increased specialisation and growing importance...
