CMS appoints Chief Marketing Officer
Global law firm CMS today (11 January 2021) announced the appointment of Rob Gijsen as Chief Marketing Officer, effective immediately. Currently, Director of Business Development, Marketing & Communications at CMS Cameron McKenna Nabarro Olswang LLP (CMS UK), he will...
Behind the headlines – Maria Bracken
In a new column, The Professionals turns the spotlight on the media and asks journalists what makes them tick? We want to know what they look for in a good story, how best to pitch stories, and how PR...
What your clients want – new research from the Law Firm...
Every year client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients decide who to engage. CEO Clare Fanner shares its findings.
Before asking how clients like to interact with...
How brand (not branding) might help law firms
Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The ‘brand’ part should be done before the ‘ing’ part is even considered, otherwise everyone will be disappointed...
Shaping your future: The Professionals speaks to Helen Bogie
The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future and is designed to help businesses, charities and individuals navigate the next 18 months.
The Professionals speaks...
Why ‘purpose’ might not be the marketing department’s friend
At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience bristle. My neighbour’s knuckles turned white, and a few people crossed their legs. A raw nerve indeed.
There’s...
Nominate your rising star…
Recruitment consultancy Totum Partners has launched a Rising Star Award to celebrate the next generation of talented marketing and business development professionals.
In addition to raising their profile and enhancing their reputation, the winner will also receive £500 of vouchers...
Making advertising easy – The Professionals speaks to Lee Grunnell
Law firm advertising has had a chequered past. it is often instantly forgettable or overly critiqued. But not now. Langleys Solicitors has launched a bold new advertising campaign.
The firm's Director of Marketing and BD Lee Grunnell shares with...
Withers – igniting the annual partners meeting
Withers is an international law firm headquartered in London, with offices in the United States, Europe, Asia, and the Caribbean. Since 1896 it has been trusted advisors to successful people and businesses with complex legal needs, in good times...
The power of thought leadership – The Professionals speaks to Ben...
Thought leadership is one of the cornerstones of professional services marketing. Its value is recognised in creating valuable content, good PR and driving measurable business development activity. Good thought leadership opens doors to meaningful client conversations.
In this video,...
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Book Launch: How to Get Your Client’s Attention in Professional Services
In today's competitive professional services market, capturing and maintaining client attention has become increasingly challenging. To address this, The BD Ladder has released a thought-provoking eBook How to Get Your Client’s Attention, featuring insights from global experts. This eBook...
