PSM – The ProfessionalsInside the Professional Services Market

Just because ‘brand’ is the first syllable of ‘branding’, that doesn’t mean they’re the same thing. In fact, they’re quite different. The ‘brand’ part should be done before the ‘ing’ part is even considered, otherwise everyone will be disappointed...

The accountants, business and financial advisers Kreston Reeves has launched a new marketing and business development campaign. It’s called Shaping your future and is designed to help businesses, charities and individuals navigate the next 18 months. The Professionals speaks...

At a recent conference, the panel chairman declared that “purpose has been hijacked by marketing departments”. You could hear half the audience bristle. My neighbour’s knuckles turned white, and a few people crossed their legs. A raw nerve indeed. There’s...

Recruitment consultancy Totum Partners has launched a Rising Star Award to celebrate the next generation of talented marketing and business development professionals.  In addition to raising their profile and enhancing their reputation, the winner will also receive £500 of vouchers...

Law firm advertising has had a chequered past. it is often instantly forgettable or overly critiqued. But not now. Langleys Solicitors has launched a bold new advertising campaign. The firm's Director of Marketing and BD Lee Grunnell shares with...

Withers is an international law firm headquartered in London, with offices in the United States, Europe, Asia, and the Caribbean. Since 1896 it has been trusted advisors to successful people and businesses with complex legal needs, in good times...

Thought leadership is one of the cornerstones of professional services marketing. Its value is recognised in creating valuable content, good PR and driving measurable business development activity. Good thought leadership opens doors to meaningful client conversations. In this video,...

Earlier this year, leading chancery commercial set of barristers’ chambers Serle Court was awarded ‘Silver’ by Citywealth for ‘Best Events Programme’ at their prestigious Brand Management and Reputation Awards.  Charlotte Davidson, Business Development Manager, and Shana Garioch, Marketing Manager...

Branding is all about one thing: ensuring that your company is the first choice for every single prospect and customer.

National law firm Ashfords has appointed Sam Hunt as its new Marketing & Client Development Director, as it looks to future growth and the further development of its client service offer.  Sam is an experienced marketer having spent over 20...