Internal engagement unlocks Pinsent Masons’ innovation in life sciences campaign
In late 2019 Pinsent Masons’ commissioned a thought leadership programme on incentivising innovation in the life sciences industry. Its timing has seen the firm’s Life Science practice at the heart of the industry’s response to COVID, leading the discussion...
‘Time to go primal’
Marketing and business development teams have never been under more under pressure. Every move is scrutinised, every penny counted and results matter. In a smaller firm, with limited resource and budget, there is no place to hide.
It is time,...
Face to Face with Will McLaughlin
The automation of everyday marketing and business development tasks can help free up time to focus on those that add value. But do not be tempted to automate everything. The human touch remains vital, says Will McLaughlin, Business Development...
Thought leadership in 15 minutes – a masterclass from Meridian West...
The Professionals and Meridian West is holding a series of 15-minute thought leadership masterclasses. In this video, and with special guests Sasha Rodrigues, Alastair Beddow and Suzanne Snowden, we discuss:
- how to find the right themes for thought...
‘Never a better time to be a digital marketer’
Stuart Smith has been a driving force for law firm digital marketing over the last decade. In August this year, after spells at Winckworth Sherwood and Charles Russell Speechlys, he took on a new challenge – to transform the...
Online events show a more human side, says Mills & Reeve
Marketing events manager Leanne Loome has quite literally seen it all over the past six months, from a small home office fire breaking out, unintentionally shared lavatory breaks, many family pets, and even occasional nudity.
Apart from a few and...
Face to Face with Ben Kent and Jonathan Litterick
Thought leadership is changing. Professional services firms are adopting a more agile approach to thought leadership campaigns and new ways to engage clients.
In this video, The Professionals goes face to face with Ben Kent and Jonathan Litterick from...
Face to Face with Simon Marshall
How have law and accountancy firms changed the way they use LinkedIn during the COVID pandemic?
LinkedIn has some 675 million users and back in March before the world went into lockdown, some three million posted content regularly. Today,...
Now is the time for the distributed law firm – Nexa...
The distributed law firm model is growing at an exponential rate. New model providers are taking advantage of good lawyers wanting to work in a different way and shaking up the traditional law firm model.
Nexa Law’s sales director Nigel...
Points West – Alastair Beddow
Framing your thinking: agile communications for autumn
At times of crisis, the value of professional firms in helping their clients navigate through uncertainty should come to the fore. After all, what is the benefit of providing a wide range of...
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