Are you really listening?
It’s time to bring a personal perspective back into client listening, says Andrew Pincott. Here are six ways you can.
Recent commentators have remarked that ‘client listening’ is currently flavour of the month. And so it should be. Every month.
Yet...
The Glue: a podcast for professional services BD, marketing and communications...
A new podcast, The Glue, has just been launched for business development (BD), marketing and communications teams in professional services firms.
It’s called The Glue because its founder and host James Stringer believes these teams bind much of these firms’...
Allen & Overy appoints Michael Michaelides as Global Chief Marketing Officer
Allen & Overy (A&O) has announced the appointment of Michael Michaelides as its Global Chief Marketing Officer, effective from 13 March 2023. He joins from Norton Rose Fulbright where he has held the Chief Marketing Officer - Europe, Middle...
We stopped listening… but now we’re all ears
Decision makers were crying out for market intelligence. Paul Roberts of MyCustomerLens explores the impact of the last three years on client listening programmes.
In recent years, among the many seismic social changes we experienced in business, politics and society...
WHY SUSTAINABILITY COMMUNICATIONS SKILLS ARE NO LONGER JUST A NICE TO...
How can professional services marketers shape sustainability in their firms? Award-winning Ayo Abbas shares four scenarios where you can drive change.
COP27 in Egypt and COP15 in Canada in November and December last year, focussing specifically on how we can...
Four key themes for 2023 partner away day discussions
If your firm is arranging a partner gathering in 2023, what should be top of the agenda? Here James Stringer of The Results Consultancy outlines four themes to energise your firm’s partners
Whether an offsite retreat, away day or town...
Your marketing and business development teams should be networking and here’s...
Networking shouldn’t be for the ‘traditional fee earners’ only and firms who think that way are missing out on a wide range of advantages that could benefit their businesses, says Sophie Hudson. Here are a few reasons why networking...
Setfords Appoints New Communications Director to Lead on Brand Strategy
Top 100 law firm and Sunday Times 100 fast-growing company Setfords has announced the appointment of Eric Woollard-White as Director of Brand, Communications and PR.
Woollard-White, a former journalist who was communications chief for the BBC Dragons’ Den panelist Peter...
Listen, Act, Repeat – how professional services businesses will survive and...
Client listening should be always on, writes Paul Roberts, CEO of MyCustomerLens.
January is the month for predictions and there has been no end of prognostications about 2023 being a crunch time for many professional services firms.
Instability abroad and the...
Can law and accountancy firms use social media influencers to greater...
Social media influencers are unlikely to replace the trusted client testimonial, but they can help professional services firms build audience engagement, says Andrew Trotman.
Utilising influencers as part of a promotional campaign, also known as influencer marketing, is an exciting...
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Right person, right ask
Guest article: Matt Baldwin, Coast Communications
There has long been a phrase used by professional services marketers to define their fee-earning colleagues – the finders, minders and grinders.
It’s a crude way to describe those that win work, those that keep clients delighted...
