PSM – The ProfessionalsInside the Professional Services Market

Client listening should be always on, writes Paul Roberts, CEO of MyCustomerLens. January is the month for predictions and there has been no end of prognostications about 2023 being a crunch time for many professional services firms. Instability abroad and the...

Social media influencers are unlikely to replace the trusted client testimonial, but they can help professional services firms build audience engagement, says Andrew Trotman. Utilising influencers as part of a promotional campaign, also known as influencer marketing, is an exciting...

Grungo Colarulo, LLC, a New Jersey-based law firm has announced that it has gifted CryptoMories non-fungible tokens (NFTs) to its employees as year-end bonuses that will provide them and their family members unlimited mental health services. In doing so, Grungo Colarulo...

Uploading your app to the App Store and Google Play is not as straightforward as it looks. Maksym Fedoriaka from www.applifting.cz offers some handy hints and tips.  Submitting your app to the App Store can be challenging for an experienced developer and...

Marketing and business development consultants should get on top of their tax returns, writes Mike Parkes, a tax expert at GoSimpleTax. Every year, there is a surge of activity on the HMRC website in the hours approaching midnight on 31...

Although we’ll never know all the facts, Elon Musk’s Twitter takeover is a lesson for professional services on how not to bring two cultures together, writes Sophie Hudson, Head of Marketing and Business Development at solicitors Sherrards. There are three...

Waypoint Partners, a global growth and M&A advisory firm, has launched its Waypointers podcast, designed to share insight, advice and knowledge from the leading lights of the creative, digital and tech landscape.  With new episodes published regularly, the podcast brings together...

Global law firm Reed Smith’s London-based Chief Marketing Officer Sadie Baron has been included in the Kindness & Leadership ‘50 Leading Lights’ listing in the UK. The Kindness & Leadership ‘50 Leading Lights’ campaign promotes a kinder approach to leadership...

In October 2022, the London accountants BKL achieved B Corp status. It is believed to be the largest accountancy firm to meet the high standards needed to qualify as a B Corp. BKL began its B Corp journey in...

The social network Mastodon is enjoying a Musk bounce as Twitter users look to alternative social media platforms. But what is Mastodon and how does it work? The Professionals speaks to Tom Bourlet, a marketing consultant at Fizzbox, a platform...