Optimism and opportunity – rebuilding real estate
Eversheds Sutherland is one of the real estate heavy hitters. It is, as you would expect, showing clear industry leadership as we emerge from the global post-Covid lockdown in its Optimism and Opportunity campaign.
Christine Baltas, senior marketing manager and...
The Professionals Leadership Forum – the changing shape of event marketing
Meridian West and The Professionals magazine have created a series of Leadership Forum breakfasts, and like many events in recent months it was held virtually. With Zoom and Teams fatigue beginning to set in, the question before heads of...
The Professionals Speak – Richard Kemp
The Professionals and Meridian West spoke with IT legal legend Richard Kemp, founder of Kemp IT Law and former senior partner of Kemp Little.
Not one to shy away from the biggest topics of the day, Richard shares his thoughts...
Boodle Hatfield – Art Law & More
There can be few areas of law more exciting, glamorous and complex than the art world. It is a field that Boodle Hatfield, one the UK’s pre-eminent legal brands in the private wealth sector, has led for decades.
Yet building...
Developing a more distinctive brand
Brand. Probably one of the most overused and misused terms in today’s business vocabulary.
Yet, it is has never been more important. For professional services firms, like so many other service-based industries, business is changing, being disrupted by new technologies,...
Collyer Bristow – Individuality, creativity and collaboration
One year ago, Collyer Bristow unveiled a new brand. For the firm that is known for its links to contemporary art, it didn’t disappoint. The Professionals caught up with Chris Wilsher, the firm’s Business Development & Marketing Director, to...
Ideas Drop – Zoe Bailey, BDO
Creating the right mindset is critical if professional services firms are to drive and embrace innovation. BDO through a volunteer army of innovation builders and its Idea Drop platform is changing the way its 5,000 UK staff think and...
The money men – Ken Fowlie, Stowe Family Law
Stowe Family Law is a dedicated family law firm with some 20 offices across the UK, primarily in the country’s wealthier towns and cities. Each office is run by the firm’s lawyers, who, in combination with its experienced management...
Redefining customer experience – Robert Camp
Robert Camp was for eight and half years the Managing Partner of West Country law firm Stephens Scown. During that time, he doubled the turnover and profit of the firm and its headcount, making it one of the region’s legal...
Thought Leadership Pioneer – Suzanne Snowden
Suzanne Snowden is one of the gurus of thought leadership development in professional services. As PwC’s global thought leadership director, she was responsible for some of the largest and most impactful campaigns the professional services sector has seen, including...
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A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes.
The book addresses the common objections, internal politics, and operational blind spots that...
