PSM – The ProfessionalsInside the Professional Services Market

You know you need to invest in your brand identity and build awareness. But it can be a minefield, so where do you start? We talk about brand, branding and brand identity every day so it’s very easy to conflate...

Client listening and client feedback programmes are valuable tools for professional services marketers. They are the bedrock that supports marketing and business development activity. They are also two very distinct activities. The Professionals is joined by Claire Rason, a director...

Azets is the largest regional accountancy and advisory firm in the UK. With an unparalleled network of offices and more than 6,500 people in the UK and overseas, Azets is the accounting powerhouse to the engines of the UK...

In 1722 the law firm Boodle Hatfield first opened its doors. Over the past 300 years, the firm has shaped London’s famous West End and Mayfair. Today, Boodle Hatfield continues to build lasting legacies, representing some of the country’s...

The winner of Totum's inaugural Rising Star Award is Amanda Birch, Marketing & BD Executive at Bryan Cave Leighton Paisner (BCLP). The award, announced today (3 Feb), celebrates the achievements of more junior professionals working in marketing and business development...

The accountants Blick Rothenberg has launched a new podcast for entrepreneurs and entrepreneurial businesses. It is called BRave Business and is hosted by the former BBC broadcaster and journalist Declan Curry. Dan Gray, Head of Content at Blick Rothenberg...

January is when most law firm marketers (in fact, most marketers in any industry) start putting budgets and marketing plans together for the next financial year. It’s also when I share on social media – slightly pointedly, I’ll admit...

If 2020 was listening for the moment and 2021 was listening for the new normal, 2022 is going to be listening for the future. Claire Rason explains why. I regularly talk to firms about their client listening programmes and over...

Business Age is a new magazine with the ambition to be the best publication on the internet for entrepreneurs and build builders. It’s a place where ideas and inspirational stories are shared. The Professionals Behind the headlines speaks to founder...

There are many good books available that explore professional services marketing but precious few designed to help individuals build and progress their careers. That has now changed. Dominic Ayres, an international senior client, marketing and strategy manager at Eversheds...