Developing an effective BD coaching strategy with a focused action plan
A BD coaching programme is essential in creating a client-centric BD culture. But is all too often overlooked, writes Ben Paul of The BD Ladder.
Many firms typically refer to their existing partner or service area/team plans as a starting point,...
Russell-Cooke appoint new Director of Marketing and Business Development
Top 100 law firm Russell-Cooke has appointed Simon Moffat as its Director of Marketing and Business Development.
Moffat joined the firm in October 2023 from RPC where he was its Head of Business Development, a role he held also at...
Ontier rebrands to reflect commitment to growth and innovation
Global law firm Ontier has launched a new transformative brand that reflects its growth ambitions and innovative approach in the legal industry.
Ontier worked with Tátil Design, a creative agency renowned for its work with global giants Coca-Cola, Netflix, and...
The number one reason you’re not getting invited to tender
Law firms don’t occupy much space in the head honcho’s hippocampus, writes Graham Archbold. Here’s how you can change that.
How many law firms can the average chief executive name – no prompting – top-of-mind? What about a general counsel...
The Glue returns for second series
The Glue, a podcast for business development, marketing and communications teams in professional services firms has returned for its second series.
Hosted by James Springer, a former BD director and now trainer, consultant and coach on business development and pitching,...
Saffery Champness rebrands and becomes Saffery
Saffery Champness, the accounting and advisory firm, has reached a major milestone in its more than 168-year history as it launches its refreshed brand and becomes Saffery.
Founded in 1855, Saffery is one of the oldest accounting firms in the...
Establishing a client-centric business development coaching culture in professional services firms
Being a client-centric firm or fostering a robust business development culture risks being reduced to mere buzzwords if the senior leadership team does not wholeheartedly endorse these initiatives, writes Ben Paul of The BD Ladder.
For any firm to genuinely...
What is LEGO® SERIOUS PLAY® and how can it help your...
Lego is a serious business. It is also helping professional services firms with their business and client development. Claire Rason explains.
A quick Google search and you will find that LEGO® SERIOUS PLAY® is a facilitated thinking, communication and problem-solving...
What is Google Analytics 4 and should my professional services firm...
Google Analytics 4 (GA4) is live, and there is no escaping it if you are a professional services firm looking to get the most out of its digital marketing and analytics, writes Jamie Stevens, Head of SEO at Conscious...
Who else should you be listening to
Client listening is a vital part of professional services marketing. But don’t forget to listen to your suppliers, referrers and your own team, says Anna Lake.
I don’t need to tell you that listening to your clients is a valuable...
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New book sets out a practical guide to client feedback in...
A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes.
The book addresses the common objections, internal politics, and operational blind spots that...
