PSM – The ProfessionalsInside the Professional Services Market

The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily...

Throughout March, Bates Wells proudly celebrated B Corp Month alongside the rest of the global B Corp community. It was, writes Stan Verkaik, a fantastic opportunity to spread the word about the movement as well as collaborate with other...

The business development landscape in professional services firms has changed dramatically over the past 12 months. BD and marketing teams have had to revisit marketing plans and radically rethink activity. And for many firms that has meant a real...

Royds Withy King has appointed Mark Stubberfield as its new Director of Marketing and Business Development. Mark joins from DAC Beachcroft, where he was head of sector business development for the international law firm. His focus will be on helping Royds...

The Professionals discusses purpose and performance in professional services firms with David Stead, Chief Strategy Officer at Maanch. What does Maanch do and what is your role? Maanch is a UK-based B Corp developing technology to measure, monitor and report on...

Global law firm Ashurst has today (29 March) announced the appointment of Laura Nicholls as Chief Business Development Officer, based in London. Laura has over 20 years' experience of strategic business development, gained in regional and global roles across Australia,...

Content marketing has been one of the cornerstones of professional services marketing for decades. Sharing knowledge and providing insight has been the way law and accountancy firms look to capture client attention. The Covid pandemic has seen content explode into...

Christine Baltas started a new role as international market lead for real estate at Eversheds Sutherland just the UK entered its first lockdown in March 2020. She shares her love for the office. Truth be told, I held off sharing...

Senior in-house counsel have ranked multinational law firm Pinsent Masons their most favoured legal brand in the UK. The Thomson Reuters UK Law Firm Brand Index is a global legal market study based on the views of over 400 senior...

Law firm Howard Kennedy has launched a new thought leadership campaign that explores business agility. It is a campaign that has had to flex too, says Rachel Orrett, Head of Marketing & Communications at Howard Kennedy and Andrew Walker at...