PSM – The ProfessionalsInside the Professional Services Market

Law firm advertising has had a chequered past. it is often instantly forgettable or overly critiqued. But not now. Langleys Solicitors has launched a bold new advertising campaign. The firm's Director of Marketing and BD Lee Grunnell shares with...

Withers is an international law firm headquartered in London, with offices in the United States, Europe, Asia, and the Caribbean. Since 1896 it has been trusted advisors to successful people and businesses with complex legal needs, in good times...

Thought leadership is one of the cornerstones of professional services marketing. Its value is recognised in creating valuable content, good PR and driving measurable business development activity. Good thought leadership opens doors to meaningful client conversations. In this video,...

Earlier this year, leading chancery commercial set of barristers’ chambers Serle Court was awarded ‘Silver’ by Citywealth for ‘Best Events Programme’ at their prestigious Brand Management and Reputation Awards.  Charlotte Davidson, Business Development Manager, and Shana Garioch, Marketing Manager...

Branding is all about one thing: ensuring that your company is the first choice for every single prospect and customer.

National law firm Ashfords has appointed Sam Hunt as its new Marketing & Client Development Director, as it looks to future growth and the further development of its client service offer.  Sam is an experienced marketer having spent over 20...

The Times today (11 November) has taken a dig at the legal directories. In doing so, it highlights the weaknesses in its Best Law Firms list, says Matt Baldwin. "In general, law firms are reluctant to talk to the press...

Now is the time to listen to clients in this post-present world, says Susanne Pugsley. Every day my LinkedIn feed is full of posts talking about the ‘post’ world. But with the recent fuel crises, lack of basics from food...

Brand creation isn’t something that happens overnight. You might be able to create a logo or decide on your brand colours fairly quickly, but there are several key relationships that need to be continually fed in order to build and...

Your firm has, at last, completed a long-overdue rebrand. You’ve invested significant resources, time, and budget into designing a professional brand that really reflects the business and supports your growth strategy. If done well, you will already have seen positive...