PSM – The ProfessionalsInside the Professional Services Market

There’s no disputing that the world has drastically changed, particularly recently.  Every industry has felt the impact of the pandemic in its own way, and law is no exception.  The services your firm offers may have remained the same for years,...

Regional law firm Lodders has promoted marketing specialist Angela Howard to the role of marketing manager. The promotion follows a wake of ongoing growth and new client wins for the firm.  Angela joined Lodders’ marketing team, led by marketing director...

Global litigation firm Hausfeld has created an all-woman C-suite following the appointment of Bridget Uebel to a new role as Global Chief Marketing Officer. Bridget joins Global Chief Operating Officer, Catherine Gill, and Global Chief Financial Officer, Sue Huberty, to...

It is time for marketing and BD teams to step up and shape the law firm leaders of tomorrow, says Barbara Koenen-Geerdink. Law school graduates have plenty of career options, but an obvious one is to join private practice and...

Susanne Pugsley asks BD and marketing teams what are you measuring and does it really demonstrate value? “It doesn’t matter what I believe, it only matters what I can prove” so spoke Lt Daniel Kaffee in the 1990s film A...

Law firm Payne Hicks Beach has appointed Ruth Napier as its new Director of Marketing. At the same time, the firm has also appointed a new Chief Financial Officer Adrian Jennings. Both join the firm from Cripps Pemberton Greenish, where they were...

Google has announced a series of core updates. David Sayce explains what these will mean for digital marketers in professional services firms. If you are working in digital marketing for a law or accountancy firm, you know how changes to...

Withers' Defining moments campaign puts its clients in the spotlight. It has, says Duncan Miller and Paul Askew, captured the attention and imagination of senior business leaders around the world.  A fundamental issue in marketing a professional services firm is...

Innovation strategies, programmes and initiatives can be tricky for professional services firms to communicate effectively. Disruption is real for professional services and the industry is going to look very different in a few years, but the often-nebulous nature of...

Totum consultant Georgia Cooke looks back on a year of virtual interviews and lessons for the future. The past year will be remembered forever for Covid. Less obvious, but revolutionary in its impact, was the sudden and complete transformation of...