Mind the gap – how can B2B firms ensure they’re delivering...
Paul Roberts, CEO of MyCustomerLens, looks at how B2B businesses are increasingly adopting brand management techniques used by B2C companies, to track and measure client feedback.
Thirty years ago, adverts on TV and radio and in print publications focused solely...
Momentum ITSMA acquires thought leadership agency Grist
Momentum ITSMA has announced the acquisition of thought leadership firm Grist.
Momentum ITSMA helps clients build go-to-market teams, optimise strategic accounts, and gain greater market share. By incorporating Grist's expertise in research-driven thought leadership programs, Momentum ITSMA will now complement its existing...
Does your firm have the confidence to ‘talk the walk’?
On 22March 2023, The BD Consultancy hosted a roundtable in London: ‘What Matters Most? Communicating values across professional services firms’. This event followed on from their recently published industry report, expanding on the key puzzles it raised.
While there are...
Henderson Loggie appoints head of marketing to partner
Scottish accountants Henderson Loggie has promoted its Head of Marketing, Jacqueline Watson, and Head of People, Fiona Doctor, to partner. The appointments reflect the firm’s commercial focus on driving growth.
Watson is a professional services marketing specialist and successful leadership...
Can professional services firms afford not to be part of the...
Smaller professional services firms cannot afford to ignore the ESG agenda. It should, says Cathy Oh, be a deciding factor in marketing and business development activity.
ESG is high on current political agendas. In January 2023, the Government’s Mission Zero...
How will you know when your clients are sick as a...
What can client listening programmes learn from Premier League football managers, asks MyCustomerLen CEO Paul Roberts.
Comparing the running of a business with managing a football team is a well-rehearsed analogy, best articulated by arguably the greatest of them all,...
Grant Thornton – The power behind the client voice
Client listening programmes have the potential to create long-lasting cultural change. At Grant Thornton, the client voice is central to the firm’s overall strategy. It is a journey that accelerated five years ago when Shaendel Hallett joined to lead...
Kreston Reeves achieves B Corp certification
Accountants, business and wealth advisers Kreston Reeves has today announced that it has achieved B Corp status.
It is a clear and strong demonstration of the firm’s commitment to being a sustainable and socially conscious adviser.
Kreston Reeves has a turnover...
Professional services firms cutting back on working-from-home culture
The number of professional services employees in the UK working from home has more than halved in the space of a year.
According to the latest government figures, 16.1% of those working for firms including legal and financial services were...
Bids consultancy wins new start-up award
Bids, business development and marketing consultancy Stephen Alexander has picked up an award just eight months after launching.
Stephen Alexander collected the 'New Business/Start-Up of the Year 2023' accolade at the Midlands Service Excellence Awards – one of the region’s...