PSM – The Professionals exists to Inform, Connect and Support consultants and marketing and business development and other business services professionals who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

Latest News

The Heroes

Comms Heroes

Chambers & Partners autumn release 2024: What you need to know, category changes and deadlines

Matt Baldwin -
The latest release from Chambers & Partners introduces some exciting updates, designed to help law firms make the most of the submissions process. Donata Caira at a strategic Content agency ELE explains what has changed. What’s changing- Bespoke my account:...
BD Heroes

Azets appoints Paula Darvell as Group Chief Marketing Officer

Matt Baldwin -
Azets, the international advisory, outsourcing and compliance Group, has appointed Paula Darvell as Group Chief Marketing Officer. Paula is an experienced marketer with a career spanning more than 30 years in senior leadership roles with global technology and Software-as-a-Service (SaaS)...
Digital Heroes

Bidwells appoints Ben Lee Head of Data and AI

BD Heroes

Why 4-4-2 is still the best pitch formation

The Heroes

You are The Professionals – Friday moves

Comms Heroes

Chambers UK and UK Bar announces deadlines a week earlier than last year

The Influencers

The Influencers

Ambition Adds Erin Lawler in new US marketing role

Matt Baldwin -
International recruitment firm Ambition has announced that legal marketing and business development veteran Erin Lawler has joined the firm in New York as US Client & Markets Advisor. Lawler has over 20 years of experience in top 100 firms,...
The Consultants

Understanding brand guardianship: The creative agency role

Matt Baldwin -
In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity, writes Richard Silbermann. A cohesive visual identity acts as the public face of the business, reflecting its personality, values, and brand promise....
The Innovators

From Boomers to Zoomers, how do you build a multi-generational employer brand?

The Influencers

Feeling Stuck? Design Your Happiness Through Experimentation

The Innovators

Shielding property professionals from burnout with Ellie AI

The Influencers

Ambition expands into US with New York office

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