PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

Latest News

The Heroes

The Heroes

What’s in store for professional services marketers in 2025?

Matt Baldwin -
Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms. Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...
The Heroes

You are The Professionals – Friday moves

Matt Baldwin -
It’s Friday and time to celebrate your achievements. Congratulations to those who have been promoted and started a new job over the last week. You are The Professionals. Gareth Willmer has been appointed Head of Marketing at PEM, the full-service firm...
Brand Ambassadors

Including a sense of Purpose and ESG In your content

The Heroes

You are The Professionals – Friday moves

Digital Heroes

Money for nothing? Law firms seeing little return on investment in social media, research shows

BD Heroes

HW Fisher appointment Louise Hughes as Marketing Director

The Influencers

The Heroes

What’s in store for professional services marketers in 2025?

Matt Baldwin -
Professional services marketers have made huge contributions to their firms in 2024 and have never been more important to the success of today’s law, accounting and consulting firms. Whether communications or CRM, digital marketing or legal directories, the unstoppable rise...
The Management

Inefficient Processes Hampering Recruitment in a Candidate-Short Market, Study Finds

Matt Baldwin -
When it comes to recruiting business services talent into law firms and wider professional services, high-calibre candidates are in limited supply. Yet firms are undermining their ability to fill business-critical positions due to inefficient and ineffective hiring processes, according...
The Innovators

B2B Pricing: Why It’s Time for Change

The Innovators

Feedback for growth: Mastering the ‘be brief – debrief’ method

The Influencers

Ambition Adds Erin Lawler in new US marketing role

The Consultants

Understanding brand guardianship: The creative agency role

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