PSM – The Professionals exists to Inform, Connect and Support consultants and in-house marketing and business development and other business services people who work in the professional services sector.
We create connection through our events and network, provide support through training and mentoring and share information through our publications and groups. Above all, it exists to provide opportunities for you to grow your business.
PSM The Professionals focuses on three areas:

Latest News

The Heroes

Brand Ambassadors

haysmacintyre reveals new name and brand

Matt Baldwin -
Award-winning top 10 London accountancy firm haysmacintyre has unveiled a new name and new brand. A nod to how the firm’s clients and people refer to it, the firm will be called HaysMac with a modern identity emphasising its...
The Thought Leaders

How to keep your business on track? Map out the perfect customer journey

Matt Baldwin -
If the customer is always right, then it’s crucial to keep them happy. Andy Cullwick, director of marketing at First4Lawyers, explains how. In today’s age of social media where a company’s reputation can be trashed in a matter of minutes, it’s never...
Brand Ambassadors

Weightmans scoops two national awards for See the Possibility

The Heroes

You are The Professionals – Friday moves

Brand Ambassadors

From vanilla to visionary – law firm brands fall into seven clusters, finds new research

Brand Ambassadors

New accessible brand for PKF Francis Clark

The Influencers

The Innovators

Feedback for growth: Mastering the ‘be brief – debrief’ method

Matt Baldwin -
Receiving feedback whether in work or your personal life can be challenging. But, says Beverly Landais, it is essential for growth and the structured ‘be brief – debrief’ method can make it easier. The ability to learn new skills, maintain...
The Influencers

Ambition Adds Erin Lawler in new US marketing role

Matt Baldwin -
International recruitment firm Ambition has announced that legal marketing and business development veteran Erin Lawler has joined the firm in New York as US Client & Markets Advisor. Lawler has over 20 years of experience in top 100 firms,...
The Consultants

Understanding brand guardianship: The creative agency role

The Innovators

From Boomers to Zoomers, how do you build a multi-generational employer brand?

The Influencers

Feeling Stuck? Design Your Happiness Through Experimentation

The Innovators

Shielding property professionals from burnout with Ellie AI

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